Are you an analytical, creative person passionate about digital performance? Do you want to work in an innovative environment with great challenges and growth opportunities? This position is for you! **pede.ai** is expanding its operations in the interior of Brazil and we are looking for someone to work as an **App Traffic Manager**, helping scale our app's growth through smart paid media strategies. **Responsibilities:** * Plan, create, manage, and optimize **Meta Ads** and **Google Ads** campaigns focused on user acquisition and retention for the app. * Monitor performance metrics and KPIs (CPI, CAC, ROAS, LTV, etc.), generating strategic insights. * Conduct A/B tests and continuous optimizations to maximize results. * Develop campaign strategies for mobile events (installation, registration, purchase, etc.), ensuring events are correctly configured via SDKs and tracking tools. * Collaborate with marketing and design teams to align creatives and messaging. * Prepare periodic performance reports and present results. **Requirements:** * Proven experience in paid traffic management. * Proficiency in Meta Ads and Google Ads. * Strong analytical skills for data interpretation and campaign optimization. * Good communication, organization, and proactivity. * Must reside in Petrolina or Juazeiro. **Preferred Qualifications:** * Experience with other acquisition channels such as TikTok Ads, etc. * Experience with advanced remarketing strategies and full-funnel mobile marketing. * Basic knowledge of design or video editing for quick creative adjustments. **Benefits** * Dental insurance; * Flexible meal/food allowance card; * Remote work allowance; * Wellhub (formerly Gympass) — wellness platform; * Alura — professional development course platform; * Birthday day off; * Flexible working hours; * Fuel allowance for fully in-person roles; **CLT** All benefits above + Health insurance. Job type: Full-time CLT, Freelance / PJ Benefits: * Medical insurance * Dental insurance * Fuel allowance * Meal allowance * Transportation allowance