DEMAND GENERATOR

Description

Job Summary: Ensure the development, acceleration, and profitability of categories by collaborating with the sales team, suppliers, and key customers to drive sustainable results. Key Highlights: 1. Strategic category and performance indicator management. 2. Sales team support and development. 3. Relationship building and negotiation with key accounts. Cardeal Distribuidora | Caruaru - PE | On-site Job Description **JOB MISSION** Ensure the development, acceleration, and profitability of assigned categories by collaborating with the sales team, suppliers, and key customers (Top Accounts). The Coordinator must ensure execution of manufacturers’ strategies, expand coverage, improve key indicators, and strengthen commercial relationships to drive sustainable results. Responsibilities and Duties **MAIN RESPONSIBILITIES** A. Indicator and Performance Management * Monitor strategic KPIs: revenue, coverage, positive placement, numerical distribution, product mix, stockouts. * Analyze opportunities per customer and region and propose actions. * Prepare executive reports and presentations. * Track goals and targets, intervening to correct deviations. B. Sales Team Support * Train the team on portfolio, promotional mechanics, and priorities. * Accompany field routines with supervisors and sales representatives. * Serve as the technical reference for the portfolio. C. Execution of Manufacturer Strategies * Implement commercial policies, funding allocations, campaigns, and promotional mechanics. * Translate manufacturer guidelines into field-executable actions. * Coordinate trade activations and campaigns. D. Coverage Development * Identify coverage gaps and map opportunities. * Develop strategic plans for customer expansion. * Build sell-in and sell-out plans jointly with suppliers. E. Top Account Relationship Management * Act as the category focal point for major customers. * Conduct periodic meetings and negotiate shelf space and promotional activities. Requirements and Qualifications **REQUIREMENTS** * Bachelor’s degree in Business Administration, Marketing, or related fields. * Experience in commercial/trade/key account management. * Valid Brazilian driver’s license (Category B). * Proficiency in Excel. * Knowledge of portfolio management, negotiation, and performance indicators. * Familiarity with scan technology is a plus. Desired Qualifications **COMPETENCIES** * Influential leadership. * Analytical mindset. * Persuasive communication. * Execution focus. * Proactivity and ownership mentality. * Relationship-building ability. Salary Range To be discussed Employment Type CLT (Consolidation of Labor Laws) Benefits * Company car * Variable performance bonuses * Totalpass About the Company About the Company Cardeal Distribuidora was founded in 1991 and has worked diligently to become the leading distributor in the state of Pernambuco. Our mission is to deliver the highest-quality products and services rapidly, reliably, and efficiently. We continuously pursue improvement and innovation to maintain excellence in our field and meet the needs and expectations of our employees, customers, and suppliers.