SENIOR COPYWRITER

Description

Job Summary: We are looking for a copywriter to create and optimize performance-driven copy across multiple platforms, turning data into decisions and leading copy testing. Key Highlights: 1. Creative autonomy and performance rigor. 2. Rapidly growing brands and room to test and scale. 3. Integrated campaigns involving Media, Design, and CRM. You master persuasive writing, understand the funnel, and measure results. We seek someone who treats copy as a product: research, hypothesis, testing, and rapid action. What You’ll Do * Write and optimize performance-driven copy for Meta, TikTok, YouTube, Google, Email, and SMS * Create sales pages, landing pages (LPs), short-form video scripts, and long-form scripts with a conversion focus * Turn data into decisions: analyze CTR, CPC, CPA, ROAS, LTV, and propose new angles, hooks, and offers * Lead the copy testing process: hypotheses, variations, success criteria, and documentation * Collaborate with Media, Design, and CRM teams to launch integrated, scalable campaigns * Research target audiences, objections, and promises, structuring arguments by brand and funnel stage Required Qualifications * Minimum of 2 years as a copywriter in e-commerce, DTC, or infoproducts * Portfolio featuring performance-oriented pieces and at least 3 case studies with before-and-after metrics * Proficiency in frameworks such as Big Idea, AIDA, PAS, 4Ps, Storytelling, and references like Harmon Brothers * Sharp writing, flawless grammar, and ability to produce multiple versions rapidly * Solid understanding of CRO for LPs: hierarchy, social proof, offer design, reading UX, and UI microcopy * Comfort interpreting GA4/Looker dashboards and discussing copy’s impact on business metrics * Availability for in-person work in Belo Horizonte, Savassi Nice-to-Have Qualifications * Experience in beauty, wellness, or fashion * Hands-on experience with Klaviyo, RD Station, Mailchimp, ActiveCampaign (or similar CRM/email marketing tools) and lifecycle-based segmentation * Ability to brief and edit UGC, including brand-specific tone-of-voice guidelines * Case studies featuring media spend exceeding $50k/month and proven conversion gains How We Measure Success * Increased CTR in creatives and ads * Reduced CPC and CPA while maintaining margins * Higher conversion rates on LPs and Email/SMS flows * Clear documentation of learnings and cross-brand replicability What We Offer * **Competitive compensation and benefits** * **An environment with creative autonomy and strong performance rigor** * **Rapidly growing brands and genuine space to test and scale**