Paid Traffic Manager

Description

Job Summary: Vistto Online is seeking a Paid Traffic Manager to plan, execute, and optimize campaigns focused on lead generation and brand strengthening for clients. Key Highlights: 1. Integrate the performance team at a digital positioning company. 2. Responsible for paid traffic campaigns and clients' digital growth. 3. Work with strategy, marketing, audiovisual production, technology, and visual communication. **Vistto Online** is a company specialized in digital positioning, brand strategy, and audiovisual production for professionals and businesses aiming for growth, authority, and strong market presence. We primarily serve clinics, medical professionals, and companies seeking to develop a strategic digital presence, focusing on lead generation, positioning, and brand strengthening. Our work encompasses strategy, marketing, audiovisual production, technology, and visual communication—building comprehensive digital presence and growth projects. We are expanding and seeking a **Paid Traffic Manager** to join our performance team. The professional will be responsible for planning, executing, and optimizing paid traffic campaigns focused on lead generation, brand strengthening, and clients' digital growth. Main Responsibilities: * Strategic planning of paid traffic campaigns * Creation and management of advertising campaigns across ad platforms * Definition of target audiences and strategic segmentation * Campaign budget management and optimization * Conducting A/B tests to improve results * Analysis of performance metrics and KPIs * Creation of campaign performance reports * Structuring conversion funnels and lead capture * Integration with landing pages, CRM, and automation tools * Alignment with strategy, content, and audiovisual teams Requirements * Experience managing paid traffic * Knowledge of digital campaign structuring * Proficiency in ad targeting and optimization * Ability to analyze data and make metric-driven decisions * Experience in lead generation and conversion funnels * Organization and management of multiple simultaneous campaigns Familiarity with tools such as: * Google Analytics * Google Tag Manager * CRM and marketing automation platforms * Spreadsheets and performance dashboards Advantages * Experience in medical or healthcare marketing * Experience in patient acquisition or qualified lead generation campaigns * Knowledge of ad copywriting * Experience with landing pages and sales funnels * Certifications in Meta Ads or Google Ads Ideal Candidate Profile We seek a professional who is: * Strategic and results-oriented * Analytical and attentive to metrics * Organized and deadline-conscious * Proactive and committed to growth * Up-to-date with digital marketing trends If possible, please also include a brief case study or example of a campaign you have managed, including achieved results. Compensation: R$2.500,00 - R$4.000,00 per month Work Location: On-site