Description: What you need to have: * Academic degree in Business Administration, Marketing, or related fields. * Proven prior experience in CRM roles, preferably within a corporate environment. * Advanced knowledge of CRM systems such as Salesforce, HubSpot, Microsoft Dynamics, among others. * Ability to collect, analyze, and interpret data for strategic decision-making. * Capacity to develop and implement CRM strategies to enhance customer experience and drive sales. * Excellent communication and teamwork skills to interact with different departments across the company. * Ability to train and enable teams in effective CRM usage, ensuring alignment with company objectives. * Proactivity, creativity, and analytical skills in CRM management, aiming for continuous improvement of processes and outcomes. Nice-to-have: * CRM certifications and participation in professional development courses in this field will be considered a plus. * Passion for technology, innovation, and customer focus—always striving for excellence in customer relationships and information management. Responsibilities and duties: * Develop and implement CRM strategies to improve customer experience and drive sales. * Collect, analyze, and interpret customer data to identify business opportunities and improve market segmentation; * Customize and configure the CRM system according to company needs, ensuring integration with other systems and platforms; * Train and enable sales and marketing teams in effective CRM usage, ensuring alignment with company objectives; * Monitor and evaluate CRM performance, identifying areas for improvement and implementing solutions to optimize the system; * Collaborate with other company departments, such as IT and customer service, to ensure CRM integration and alignment with internal processes; * Stay up to date with CRM trends and best practices by participating in training courses and obtaining relevant certifications; * Demonstrate proactivity, creativity, and analytical skills in CRM management, always aiming for continuous improvement of processes and outcomes; * Contribute to company success and customer satisfaction through effective CRM and customer relationship management; * Seek growth and professional development opportunities in the CRM field, aiming to become a recognized market expert; * Knowledge of automation (Journey Builder), personalization (Email Studio), and data usage (Data Extensions). 2512300202491891354