Description
Job Summary:
The candidate will support marketing activities, including campaign creation, marketing plan monitoring, and results analysis.
Key Highlights:
1. Comprehensive support in marketing activities and campaigns
2. Creation and editing of social media content
3. Marketing performance analysis and planning
Support activities such as: vendor contracting/interface, daily monitoring of the established marketing plan, creative request submission, pre-approval of creatives, caption development for posts, quotation/budgeting for marketing-related services, sponsorship request/monitoring for posts/publications, and monthly presentation of marketing KPIs.
* + Support creation and commercial teams, facilitating cross-departmental communication;
+ Generate and propose campaign ideas, and participate in the full development of these campaigns, including organizing events, exhibitions, product launches, etc.
+ Work directly with the marketing management team across various functions, especially in the creation and implementation of promotional and advertising campaigns.
+ Take photos and videos, and perform editing for social media promotion.
+ Collaborate internally to ensure all staff members are engaged in marketing initiatives and content dissemination.
+ Follow the content calendar after internal validation.
+ Update and analyze improvements across all existing communication channels: website, social media, outdoor advertising, YouTube, etc.
+ Ensure marketing campaigns reflect the College’s internal reality.
+ Conduct periodic marketing KPI analysis and compilation, and report findings to the School Administration.
+ Assist in promoting and organizing College events.
+ Submit creative requests and boosting requests.
+ Prepare service provider quotations and submit them for Finance Department approval.
+ Prepare monthly performance reports.
+ Monitor the marketing plan daily and provide feedback to stakeholders (clients/vendors).
+ Evaluate whether executed actions/posts deliver value and resonate with defined target audiences.
+ Monitor seasonal calendars and propose seasonal marketing initiatives (seasonal marketing).
+ Produce materials for internal productions.
+ Provide organizational support for College-hosted events (vendor contracting and visual communication).
+ Publish posts, respond to comments, and reply to direct messages from audience (social media operations).
+ Attend events, courses, training sessions, and meetings whenever requested or upon personal initiative—subject to prior authorization by the School Administration—to support professional development.
+ Fully comply with scheduled working hours and shift arrangements.
+ Maintain and foster a cooperative work environment with colleagues, students, parents, and other segments of the school community.
+ Perform duties competently, consistently, punctually, responsibly, diligently, discreetly, and honestly.
+ Execute work plans according to goals and standards set by the School Administration.