Data Analyst - CRM Focus

Description

Job Summary: We are seeking a data-driven professional with strong analytical skills to generate insights and drive retention and loyalty in CRM and VIP Management. Key Highlights: 1. Generate analytical intelligence for CRM and VIP Customer Management 2. Transform numbers into intelligent strategies 3. Boost retention and loyalty If you are driven by data, possess sharp analytical thinking, and enjoy transforming numbers into intelligent strategies, this opportunity is for you! We are looking for a professional responsible for generating analytical intelligence for CRM and VIP Customer Management, including building dashboards, analyzing campaign performance, measuring churn, studying player behavior, and generating strategic insights to boost retention and loyalty. Responsibilities: \- Create and maintain dashboards and reports (Excel, Google Data Studio, etc.). \- Analyze campaign results (uplift, conversion, ROI, engagement). \- Calculate and monitor KPIs: churn, LTV, frequency, customer lifetime. \- Provide analytical support to the CRM team and VIP program. \- Identify behavioral patterns and propose data-driven actions. \- Monitor A/B tests and suggest optimizations. \- Ensure data integrity and database organization. Requirements: Experience in data analysis within marketing, CRM, or product domains. Advanced proficiency in Excel, Google Sheets, and BI platforms (Tableau, Data Studio, Looker, etc.). Familiarity with retention, engagement, and funnel metrics. Ability to translate data into practical recommendations. Preferred: Basic SQL knowledge and experience in iGaming, e-commerce, or fintech sectors. Familiarity with the betting segment. Benefits: Mobility Card: usable at various locations, including ride-hailing apps (Uber, 99, etc.), public transportation ticket purchases, parking facilities, gas stations, and more. Meal and Food Allowance: accepted at supermarkets, restaurants, snack bars, and other food establishments. Parking. Additional Information: On-site work. Salvador/BA.