Job Summary: We are seeking a CRM Analyst to support daily activities focused on email marketing, WhatsApp, App Push, and multichannel CRM—executing journeys, monitoring KPIs, and contributing to analysis. Key Highlights: 1. Experience with email marketing, WhatsApp, App Push, and multichannel CRM. 2. Support in executing and maintaining Relationship Journeys. 3. Monitoring KPIs and contributing to analysis and improvements. We are looking for a **CRM Analyst** to support the team’s daily activities, with a focus on **email marketing, WhatsApp, App Push, and multichannel CRM**. This person will assist in executing and maintaining **Relationship Journeys**, monitoring **KPIs and performance metrics**, and contributing to ongoing analysis and improvements. The selected candidate will also provide technical support during discussions with technology teams, learn about **data and event structuring**, and help build **reports and dashboards**. If you are analytical, organized, and eager to grow within a dynamic environment, this role is for you! #### **We’re looking for someone who:** * Has an **ambitious life and career purpose—and doesn’t hesitate to go the extra mile to get things done;** * Seeks to be part of an **inspiring, successful story alongside people committed to changing the world**; * Enjoys **in-person teamwork**, and has interest in **technology, innovation, and beauty**; * Possesses **extreme urgency, willingness, and flexibility;** * Demonstrates **full ownership**: *“That’s not my responsibility”* doesn’t work here!; * Communicates **clearly and objectively**, and interacts well with others; * Maintains **focused attention** and works effectively **under pressure**; * Is **dynamic in problem-solving**, handling multiple tasks simultaneously; * Is a high-performing professional with **focus, organization, and activity planning;** And, of course, aligns with B4A’s culture and values! **Responsibilities and Duties** * Execute **email marketing, WhatsApp Marketing, and App Push campaigns** via the Insider platform; * Build, configure, maintain, and optimize **Relationship Journeys**, focusing on multichannel CRM strategies; * Monitor and analyze **KPIs and performance metrics**, proposing continuous improvements to campaigns and journeys; * Develop, adjust, and validate **HTML email marketing templates**; * Collaborate with the CRM team on **technical discussions with technology teams**, ensuring proper data, event, audience, and Insider integration structuring; * Support the definition of **CRM rules, segmentation, and automation**; * Ensure the **maintenance, evolution, and quality of automated journeys**, aligning them with business objectives; * Create and maintain **reports and dashboards** for performance tracking and decision-making; * Identify **optimization opportunities, insights, and best practices** in CRM and customer communication strategies. * Draft **briefings** for the creative team. **Requirements and Qualifications** * Degree in Business Administration, Marketing, Advertising, Computer Science, Engineering, Economics, Mathematics, Statistics, or related fields; * Prior experience in **CRM, marketing automation, or direct customer communication channels**; * Practical knowledge of **email marketing, WhatsApp Marketing, App Push, and automated journeys**; * Proficiency in campaign data, metrics, and performance analysis; * Strong communication skills for **technical collaboration with technology teams**; * A **hands-on**, organized, analytical profile with a strong sense of urgency; * Proficiency using **AI platforms**, such as ChatGPT, Manus, and Gemini, applied to day-to-day marketing and CRM tasks. **Additional Information** **What we offer:** Meal Allowance – CAJU card Transportation Allowance – CAJU card for residents of São Paulo/SP; transportation card for other cities Pet Friendly – our furry friends always close by Wellhub – supporting our employees’ physical health Exclusive discounts on our platforms Educational partner discounts – lifelong learning **HAVE YOU EVER CONSIDERED HOW INCREDIBLE IT WOULD BE TO DEMOCRATIZE THE BEAUTY MARKET?** ------------------------------------------------------------------ **B4A (Beauty For All)** is a Brazilian **Beauty-Tech**, with the mission of democratizing the beauty market. Through the B4A Connect platform, we connect consumers, influencers, and brands—generating value for all. For five years, we’ve been merging beauty and technology, delivering hope and meaningful experiences. **Learn more by visiting our website:** **click here** Over the past few years, we’ve doubled our numbers: employees, partner brands, digital influencers, subscribers, and revenue. We aim to grow even further—and with our **most recent funding round**, we’re strengthening our \#teamB4A, bringing together top talent to build the best solutions for the beauty industry. **Our Values:** * **Think like a scientist**: we apply “First Principles” reasoning—avoiding analogies to uncover fundamental elements of any subject, just as scientists do. Arguments grounded in this logic prevail at B4A, regardless of employee hierarchy. We call this “idea meritocracy.” * **Make it happen, together**: to achieve our ambitions, we unite those capable of making things happen. We collaborate with clear communication and the shared goal of turning “one plus one into more than two,” living “teamwork” every day. * **Innovate constantly**: innovation is part of our DNA! We strive to evolve with every step, seeking new ways to make our processes more efficient and deliver increasingly better products and services to our customers. * **Customer-focused**: we keep our customers at the center of everything we do, serving them with the highest level of excellence. Every activity at B4A starts with the question: “How can we create more value for our customers?” We are a team dedicated daily to bringing beauty to people—with the vision of making **B4A** the leading digital platform in the beauty market. By 2030, we aim to connect **100 million** consumers, **100 thousand** influencers, and **1,000** brands. **So, are you excited? Join the most diverse and incredible team transforming the beauty universe!** To enable B4A’s recruitment and selection process, personal data of candidates interested in joining our team must be processed. The main purposes of B4A’s data processing are: identifying candidate information, assessing and evaluating their personal and professional profile, determining their fit for the role and company, and enabling subsequent contact for the selection process. For this role, B4A will consider candidates’ personal data related to identification and professional qualifications. However, if candidates choose to provide additional personal data, they should be aware that B4A will have access to and store such data. For more information on B4A’s privacy and data protection policies, please visit: Privacy Policy.