Marketing Analyst

Description

Job Summary: The professional will build, lead, and optimize Fluencypass’s digital acquisition engine—managing media budgets, structuring advanced funnels, and collaborating to maximize ROI and growth. Key Highlights: 1. Strategic leadership in digital acquisition and funnel optimization 2. Focus on performance, metrics, and sustainable growth 3. Cross-functional collaboration to optimize the student journey Results-Oriented Excellence: Data-driven, continuously seeks improvements, tests hypotheses, optimizes campaigns, and consistently delivers performance. Ownership & Initiative: Takes responsibility for tasks, anticipates problems, proposes solutions, and acts without waiting for detailed instructions. Team Collaboration: Works closely with Sales, Content, Product, and Growth teams—sharing information and co-creating integrated solutions. Long-Term Vision: Balances immediate performance results with brand building, consistency, and sustainable impact. Student-Centric Mindset: Considers the student journey across all campaigns, communications, and creative development—ensuring clarity, empathy, and relevance. Full Commitment: Brings energy, ownership mindset, and dedication to marketing’s impact across the entire funnel—not just individual tasks. **Responsibilities and Duties** Build, lead, and optimize Fluencypass’s digital acquisition engine—ensuring predictability, scalability, and CAC efficiency; Manage media budget with strategic vision—allocating investments to maximize ROI and accelerate business line growth; Design and operate advanced marketing-sales-retention funnels—creating intelligent, multichannel nurturing and conversion flows; Implement performance tracking routines, dashboards, and in-depth analytics—delivering insights and recommendations to executive leadership; Lead the experimentation (growth) agenda—proposing hypotheses, executing tests, and transforming learnings into sustainable growth; Collaborate with Product, BI, and Sales to optimize the student journey—increasing engagement, conversion, and LTV—with full-lifecycle perspective; Ensure brand consistency and technical excellence in campaign production, creatives, copywriting, and landing pages; Develop innovative strategies for new channels, scaling opportunities, and continuous marketing operations optimization; Serve as a technical reference within the team—elevating team capability and contributing to the evolution of marketing intelligence across the company; Work aligned with Fluencypass’s purpose: transforming lives through fluency and social mobility—expanding global-scale impact. **Requirements and Qualifications** Proven experience (min. 5 years) in digital marketing with focus on performance, acquisition, and scaling paid and organic funnels; Demonstrated track record managing significant budgets and consistently delivering against CAC, ROI, LTV, and revenue growth targets; Advanced expertise in paid media strategies (Google Ads, Meta Ads, YouTube, LinkedIn Ads), including campaign structuring, optimization, modeling, and complex testing; Proficiency in CRM and automation platforms—preferably HubSpot—including advanced setup, segmentation, workflows, lead scoring, and integrations; Proven ability to design, operate, and optimize growth engines integrating marketing, sales, and product; Strong analytical reasoning, with mastery of advanced metrics (MRR/ARR, churn, cohort analysis, payback, attribution modeling); Solid knowledge of SEO, SEM, inbound marketing, and omnichannel strategies; Experience with structured testing (A/B, multivariate), experimentation roadmaps, and data-driven decision making; Strategic mindset combined with hands-on execution—balancing systemic vision with high-level operational delivery. **Additional Information** Location: SBC/SP Work Mode: In-person Contract Type: PJ ***Our Manifesto:*** This is how our story begins: with a greeting and a farewell. We say hello to a new way of connecting people and companies—and goodbye to rigid, outdated Human Resources. We say hello to HR that isn’t a department—it’s leadership. Hello to processes that go beyond the resume. We say hello to purpose-driven performance. To a future where people are strategy—not cost. We say hello to entrepreneurs who understand culture isn’t a detail. And also to those who haven’t yet—but will. Because a “hello” isn’t just a greeting. It’s the sound of doors opening. Of opportunities emerging. Of relationships beginning. And that—we understand. After all, it’s about creating more space for more “hellos”: between talent and companies, ideas and execution, people and possibilities. It’s about a movement. An ecosystem. A new way of thinking, connecting, educating. And yes—about revolutionizing an industry hungry for change. Because every CNPJ starts with a CPF. And when the CPF goes further, so does the company. ***Our Purpose:*** To revolutionize how people are hired, developed, and retained. ***Our Values:*** In everything we do, **people** come first. They will always be our foundation. **Transparency** builds trust—and trust creates opportunities. **We’re obsessed—and never complacent.** We’re constantly in motion, challenging the traditional. If we can’t be who we are, we choose not to be. We deeply respect the **essence** of each person—and our own.