Job Summary: Market Planning Analyst responsible for analyzing CAC and sales funnel, preparing performance reports, suggesting improvements, and conducting market research for competitive assessment. Key Highlights: 1. Analyze CAC and sales funnel across channels, proposing improvements and actions. 2. Conduct market research to assess the competitive environment. 3. Develop and automate commercial performance reports and dashboards. We are seeking a **Market Planning Analyst** to analyze CAC and sales funnel across channels, prepare performance reports, suggest improvements, and consolidate action plans with business units. In addition, conduct ad hoc and customized market research to assess the competitive environment. If you are an attentive professional who delights customers and demonstrates ownership, Brisanet is the place for you! Let’s sail toward the future! **\#JoinBrisanet** **Responsibilities and Duties** * Embody the organizational identity of Brisanet Group; * Prepare reports, forms, or spreadsheets as requested; * Propose improvements to departmental routines and processes; * Maintain departmental KPIs; * Actively participate in organizational meetings and commitments when requested; * Provide support to colleagues on matters related to the department; * Use individual and collective safety equipment when required; * Perform other duties related to the position, according to departmental needs and leadership direction; * Monitor progress against targets and commercial KPIs; support sales target deployment processes and development of action plans; * Develop, update, and automate reports and dashboards to support the commercial area in performance analysis; * Analyze requests, support creation of analyses and other business monitoring activities that aid strategic decision-making; * Assist in consolidating the Commercial Directorate’s forecast and budget; * Participate in sales channel committee meetings, Executive Commercial Management meetings, and meetings with internal stakeholders; * Analyze CAC and sales funnel across channels, prepare performance reports, suggest improvements, and consolidate action plans with business units; * Analyze customer profiles to identify opportunities and generate prospecting lists for the sales team; * Conduct market research, ad hoc and customized, to assess the competitive environment; * Participate in implementation of new sales channel projects to drive corporate growth. **Requirements and Qualifications** * Bachelor’s degree in Business Administration, Marketing, Actuarial Science, Economics, or related fields; * Minimum 2 years of experience in the field; * Knowledge of data analysis and market research; * Experience with market analysis tools and market trend monitoring; * Google tools (Sheets, Docs). **Additional Information** * Work culture that respects and values people; * Internal events covering diverse topics; * Collaborative environment that supports personal and professional development; * Horizontal and vertical work environment—i.e., you are the protagonist of your career!; * Meal allowance (Headquarters via cafeteria; branches via iFood); * Co-payment Health Plan; * Dental Plan; * Life Insurance; * Childcare Assistance; * PCD Dependent Assistance; * Payroll-deductible Loan (available after 6 months); * Discounts of up to 50% on Brisanet Internet and BrisaMusic services; * Wellhub (Gympass); * Up to 60% discounts at Higher Education Institutions. We have operated in the telecommunications sector for **27 years**, with a **mission to connect people and promote digital and social inclusion**. Today, we connect over 1.5 million households across Northeast Brazil, **leading the fixed internet (broadband) market** in the region. We are also a mobile telecommunications operator, experiencing increasingly significant growth. Our journey began in 1998 in the city of Pereiro, in the interior of Ceará State. We were founded with the goal of **providing high-quality, affordable internet access to small towns**. Today, we operate across all nine states of Northeast Brazil, delivering **cutting-edge connectivity—from rural areas to state capitals**—actively contributing to digital transformation in Brazil.