Job Summary: We are seeking a strategic-minded, analytical professional to lead the brand’s content strategy, ensuring consistency, quality, and alignment with business objectives. Key Highlights: 1. Lead the brand's content strategy 2. Drive digital transformation of businesses 3. Integrate content with performance, product, and data Description We are Irrah Tech, a technology company with over 20 years of experience developing innovative solutions that accelerate business growth in Brazil and worldwide. We specialize in digital transformation, building intelligent, scalable, and secure tools that help companies achieve their full potential. Who We’re Looking For We seek a candidate with strategic content vision, an analytical and structured mindset—capable of transforming ideas and narratives into consistent, measurable, and scalable marketing operations. This person will be responsible for leading the brand’s content strategy, ensuring positioning coherence, delivery quality, and alignment with business goals. We expect someone who can orchestrate people, processes, and data, acting as the bridge between content, performance, product, and growth. **Primary Responsibilities:** * Implement and sustain the brand’s content strategy, ensuring coherence, consistency, and positioning. * Support and guide the development of the editorial calendar for social media, blog, and other organic channels. * Direct and support the internal content team, fostering alignment, productivity, and delivery quality. * Integrate content into performance, product, and data strategies to maximize impact and continuous learning. * Monitor and analyze content and inbound metrics to inform decisions and strategic adjustments. * Write strategic content (blog posts, newsletters, scripts, and institutional materials). * Ensure comprehensive tracking across organic channels, guaranteeing reliable measurement. * Serve as the liaison with partner press agencies. * Approve institutional materials, influencer content, and special campaigns. * Structure, monitor, and evolve the influencer program. * Participate in defining and implementing event strategies. * Develop and optimize lead nurturing flows and customer journeys. * Create scripts and support development of YouTube channels and audiovisual content. **Education / Minimum Experience** * Bachelor’s degree in Marketing, Advertising and Public Relations, Communications and Multimedia, or related fields. * Postgraduate degree in Digital Marketing, Communications, or related areas is desirable. * Minimum 6 years of experience in digital marketing, social media, writing, copywriting, and people management. **Technical Competencies** * Proficiency in marketing automation (creating flows, forms, and lead journeys). * Integration of content, inbound, and CRM. * Proficiency with management and automation tools. * Experience with HubSpot. * Ability to analyze content and inbound metrics. On-site work in Cianorte/PR