BDR/SDR

Description

Job Summary: The Hybrid SDR/BDR is responsible for the entire pre-sales stage, identifying, qualifying, and educating potential customers to schedule qualified meetings, thereby feeding the sales pipeline. Key Highlights: 1. Engagement in pre-sales (Inbound and Outbound) to feed the sales pipeline. 2. Opportunity to work in a dynamic and innovative environment. 3. Impact the sports and lifestyle market with iconic brands. **Hello, we are BRW Group!** **Brazil’s largest house of sports brands**, operating across the **Fitness, Sports, Fashion, and Toys** segments, with an internationally renowned portfolio of brands present across diverse sports disciplines, gyms, and training centers. **We were founded to promote the pursuit of a healthier life**, connecting passion, innovation, and performance through products and services that transform the sports world. We believe sports have the power to inspire, unite people, and drive change—and we want you to be part of this journey with us! **Working at BRW Group means being in the game to win**. Here, we value authenticity, encourage collective growth, and foster a dynamic environment where innovative ideas come to life. If you seek challenges, wish to grow alongside iconic brands, and aim to impact the sports and lifestyle market, this is your place! **Join our team and help build the future of sports with us!** **Your position in the game** (job summary): The Hybrid SDR/BDR is responsible for the company’s entire pre-sales stage, handling both immediate follow-up of marketing-generated leads (Inbound) and proactive pursuit of new business opportunities (Outbound). The core objective of this role is to identify, qualify, and educate potential customers, overcoming initial objections to schedule qualified meetings for the Closers team. This professional ensures the sales pipeline is consistently fed with real opportunities, optimizing the commercial team’s time and increasing the company’s conversion rate. **The plays that depend on you** (daily responsibilities): * Identify and map potential leads via social media (Instagram, LinkedIn) and other sources, initiating first contact. * Contact leads arriving through digital channels within 5 minutes, ensuring agility in the initial response. * Make at least 50 calls daily, plus outreach via WhatsApp and email, following the defined communication cadence. * Overcome initial objections and demonstrate the value of BRW’s solutions to convert contacts into scheduled meetings. * Confirm appointments, manage follow-up groups, and reschedule “no-shows” (up to 3 attempts). * Accurately and rigorously update and organize information in the CRM in real time, ensuring complete history for Closers. * Continuously follow up with leads who have not yet advanced in the pipeline, maintaining active engagement. Requirements: **What makes you a starter** (requirements): * Excellent written and verbal communication skills, with strong argumentation and active listening abilities. * Prior experience as a BDR, SDR, or in pre-sales or customer service roles. * Ability to handle high contact volumes and devise solutions to identify decision-makers in challenging accounts. * Practical knowledge of sales management tools and commercial process organization. * Ability to interpret basic conversion metrics and identify bottlenecks in one’s own performance. **Differentiators that get you off the bench** (added-value attributes): * Experience in B2B sales or within the sports retail/gym segment. * Knowledge of qualification methodologies (SPIN, BANT, GPCT). * Familiarity with commercial intelligence and sales automation tools. * Intermediate English proficiency. Benefits **Your athlete kit** (benefits that prepare you for the game): * Transportation allowance/fuel subsidy; * Meal/food allowance; * Health insurance; * Wellhub (access to gyms and health & wellness apps); * Discount on English courses, undergraduate and graduate programs; * BRW Club discounts on products;