Description
Job Summary:
Professional to develop and maintain the group's visual identity, ensuring strategic alignment and creating graphic assets for various campaigns and initiatives.
Key Highlights:
1. Strong aesthetic vision and strategic branding sense
2. Ability to translate strategy into visual language
3. Proactive, creative, analytical, and solution-oriented profile
RESPONSIBILITIES
Develop, implement, and maintain the group's visual identity guidelines;
Ensure all visual communication aligns with the group's positioning and authority;
Create and supervise graphic assets for campaigns, product launches, and network initiatives;
Support franchisees with strategic, brand-aligned visual materials;
Collaborate closely with Marketing, Content, Performance, and Sales teams;
Develop visual identities and derivatives for events, conventions, and activations;
Create institutional, commercial, and strategic presentations (pitches, investors, franchisees);
Define visual direction for social media, landing pages, and digital campaigns;
Organize the brand's image bank, templates, and visual library;
Propose visual improvements based on design trends and strategic positioning;
IDEAL PROFILE
Strong aesthetic vision and strategic branding sense;
Ability to translate strategy, positioning, and authority into visual language;
Organization and ability to manage multiple concurrent demands;
Strong communication and collaboration skills within multidisciplinary teams;
Proactive, creative, analytical, and solution-oriented profile;
Long-term brand-building mindset;
REQUIREMENTS
Education or experience in Graphic Design, Marketing, Advertising, or related fields;
Proficiency in tools such as Photoshop, Illustrator, InDesign, and digital platforms;
Understanding of creative direction, branding, and user experience;
Experience with established brands, franchises, or scaling companies;
Experience creating strategic presentations (PowerPoint, Keynote, or similar);
Up-to-date portfolio demonstrating consistency and creative maturity.
Job Type: Freelance / PJ
Contract Duration: 12 months
Compensation: R$4\.000,00 \- R$6\.000,00 per month