Job Summary: Responsible for developing strategic and persuasive content that connects the brand's positioning with audience needs, driving engagement and conversion through data-driven communication. Key Highlights: 1. Brand narrative development and data-driven communication 2. Application of copywriting techniques and content optimization 3. Market research, audience behavior analysis, and A/B testing Develop strategic and persuasive content that connects the Irrah Tech Ecosystem's positioning with audience pain points and needs, driving engagement, conversion, and revenue growth through data-driven, funnel-based, and performance-oriented communication. Acts as the owner of brand narrative construction, transforming messages into levers for acquisition, activation, and conversion within the ecosystem. **1\. Strategic Content Production** * Develop copy for campaigns, landing pages, emails, social media, and corporate materials * Apply copywriting frameworks (AIDA, PAS, storytelling, and psychological triggers) * Adapt language according to ICP, persona, and funnel stage **2\. Research and Content Intelligence** * Conduct market, competitive, and audience behavior research * Map customer pain points, objections, and needs * Gain deep understanding of products, services, and value proposition **3\. Optimization and Performance** * Analyze content performance (CTR, conversion, engagement) * Optimize copy based on data and user behavior * Conduct A/B tests of messaging and approaches * Apply SEO best practices **4\. Quality and Consistency** * Review and validate content to ensure clarity and standardization * Maintain linguistic and brand positioning consistency * Ensure technical quality and communicative coherence **Education / Minimum Experience** * Bachelor’s degree in Communications, Marketing, or related fields * 2–4 years of experience in copywriting * Knowledge of digital marketing and sales funnels
João Silva
Indeed · HR
João Silva
Indeed · HR
