Description
Job Summary:
A professional to define and execute the influencer channel growth strategy, structure partnerships, and optimize results.
Key Highlights:
1. Defining and executing an influencer channel growth strategy
2. Building a scalable, sales-oriented partnership model
3. Continuously optimizing results with micro and mid-tier influencers
An e-commerce and marketing company is seeking a Commercial Strategy Manager in Almirante Tamandaré.
**Responsibilities:**
Define and execute the influencer channel growth strategy. Build a scalable, sales-oriented partnership model, including developing growth playbooks, conducting rapid tests, and continuously optimizing outcomes. Prospect, negotiate, and manage partnerships with micro and mid-tier influencers. Structure coupons, trackable links, and commission models for the influencer channel. Monitor performance per partner and optimize or terminate partnerships based on results. Expand the creator mix and scale those delivering consistent results. Collaborate with internal teams or partners to optimize product pages, offers, and kits on e-commerce platforms. Contribute to improving conversion rate, checkout flow, cart recovery, and repeat purchase rate. Integrate influencer content with paid media strategies on platforms such as Meta Ads, Google Ads, and TikTok Ads. Support remarketing, retention, and LTV growth initiatives. Monitor KPIs including CAC, ROI, average order value, revenue per coupon, and channel growth. Generate reports and strategic recommendations to support decision-making.
Bachelor's degree required. Relevant experience mandatory.
**Compensation and Benefits:**
* Salary: 10\.000,00
* Commissions
**Additional Information:**
* Employment Type: Full-time, on-site.
* Schedule: Full-time
* Working Hours: To be determined.