E-COMMERCE SPECIALIST

Description

Job Summary: Manage the full operation of the online store, e-commerce platform, and digital marketing strategies, monitoring performance and optimizing processes. Key Highlights: 1. Full e-commerce and online operations management 2. Focus on performance optimization and customer experience 3. Integrated collaboration across multiple departments and market monitoring · Manage the full online store operation, including product listing, categorization, pricing, product descriptions, banners, and promotional campaigns. · Administer and ensure continuous maintenance of the e\-commerce platform, guaranteeing performance, stability, and constant updates. · Plan and execute the commercial calendar and promotional campaigns, tracking results and proposing optimizations. · Monitor and analyze performance metrics (KPIs), such as conversion rate, average order value, customer acquisition cost (CAC), return on investment (ROI), cart abandonment rate, and revenue. · Prepare managerial reports with sales analysis, campaign performance, and improvement opportunities. · Manage and optimize paid media (Google Ads, Meta Ads), while tracking metrics in Google Analytics and other BI tools. · Implement SEO and CRO (Conversion Rate Optimization) strategies to increase qualified traffic and improve conversion rates. · Monitor customer journey and experience (UX) across all stages of the sales funnel. · Monitor competitors, market trends, and identify growth opportunities. · Manage and monitor marketplace performance, including customer service (SAC), reputation, and commercial policies. · Oversee the entire order flow: approval, inventory, invoicing, payments, label generation, and integration with Correios and logistics carriers. · Monitor logistics processes from goods release through to customer delivery. · Support inventory control and stocktaking, ensuring accuracy between system records and physical operations. · Provide customer support across sales channels (WhatsApp, platforms, and SAC) as needed. · Collaborate closely with Marketing, Logistics, IT, Sales, and Customer Service departments. Employment Type: Full-time CLT Benefits: * Free parking * Profit-sharing program * Life insurance * Commuter allowance (Vale\-transporte) Work Location: On-site