E-commerce Analyst

Description

Job Summary: Work as a Junior E-commerce Analyst, focusing on campaign optimization, KPI analysis, and performance management to boost sales and enhance the customer journey. Key Highlights: 1. Focus on Google Ads campaign optimization and KPI analysis 2. Creation and optimization of landing pages and conversion flows 3. Generation of actionable insights from website data We have an open position for a **Junior E\-commerce Analyst**, to be based at WAP's headquarters in São José dos Pinhais. **Working Hours:** Monday to Friday, from 07:30 to 17:18\. 4 days onsite and 1 day remote. **Compensation: R$ 3\.100** **Benefits:** Shuttle transportation Meal allowance: R$ 260.00/month On-site cafeteria Health and dental insurance TotalPass Quarterly and annual bonuses **Potential earnings of up to 6 additional salaries per year!** **Responsibilities:** * Execute and optimize **Google Ads** campaigns (Search, Display, PMAX), with a sales focus. * Conduct **daily KPI analysis** (conversion, funnel, ROAS, CAC, average order value, traffic). * Diagnose **sales declines or fluctuations** and propose corrective actions. * Create, test, and optimize **landing pages (LPs)** and conversion flows. * Manage and guide the **performance agency**, ensuring quality and speed. * Transform website data into **actionable insights**, reports, and business recommendations. * Plan and monitor integrated digital campaigns with Marketing and DTM teams. * Monitor the customer journey on the website and suggest improvements in SEO, page content, and usability. * Ensure alignment with Inventory, Pricing, and Sales teams to maintain a competitive offering. * Create and maintain performance dashboards. Employment Type: Full-time CLT Compensation: R$3\.000,00 \- R$3\.100,00 per month Benefits: * Childcare allowance * Education allowance * Company-provided mobile phone * Food basket * Partnership agreements and commercial discounts * Free parking * Life insurance * Meal allowance * Transportation allowance Work Location: On-site