MARKETING ANALYST - Rebouças

Description

Job Summary: Marketing Analyst responsible for planning and coordinating institutional and digital marketing activities, managing external agencies and developing brand campaigns, as well as optimizing customer experience. Key Highlights: 1. Plan and coordinate institutional and digital marketing activities 2. Manage external agency and brand positioning campaigns 3. Redesign CRM and WhatsApp processes to improve customer experience Human Resources Consulting is seeking a Marketing Analyst in Curitiba (Rebouças). RH Laboral is a company specialized in recruitment and selection of professionals. It provides human resources consulting services to various organizations. **Responsibilities:** Plan, coordinate and monitor institutional marketing, communication, advertising and digital marketing activities. Act as the primary liaison with the external agency, ensuring strategic alignment, deadlines, quality and cost control. Develop and monitor brand positioning campaigns. Create internal marketing materials. Support internal departments (Sales, HR and Institutional) with communication materials and initiatives. Monitor marketing activity metrics and performance. Ensure visual identity and brand messaging consistency across all channels. Propose continuous improvements and new strategic initiatives. Redesign CRM and WhatsApp processes to enhance customer experience throughout the vehicle leasing journey (WhatsApp and internet). Previous experience as Marketing Specialist, Marketing Coordinator, Marketing Assistant or Marketing Manager may indicate alignment with some of the responsibilities of this position. Bachelor’s degree required. Relevant experience required. **Compensation and Benefits:** * Salary: 3.500,00 * Meal Allowance * Food Voucher * Transportation Voucher * Health Insurance * Dental Insurance * Life Insurance * Gympass **Additional Information:** * Employment Type: Permanent – On-site. * Duration: Full-time * Working Hours: Business hours.