**Job Description:** ---------------------- We are seeking a Senior Marketing Analyst to join our team and actively contribute to brand development. Job Objective: Monitor and implement marketing plans in accordance with regional guidelines and factory directives, ensuring adaptation to local sales, after-sales, and pre-owned vehicle requirements. Strategically plan and organize regional events, evaluating return on investment and optimizing costs to maximize results. Responsibilities: Monitoring of annual marketing planning and quarterly execution; Liaison with the commercial team, local management, and branch assistants; Organization and monitoring of strategic events (product launches, trade fairs, brand activations); Coordination of institutional, sales, and after-sales campaigns from the factory and their local adaptations; Creation of presentations to support meetings and committees. Data analysis: ROI, ROAS, traffic, leads, engagement; Presentation and interpretation of structured reports; Acting as brand guardian, ensuring visual, verbal, and strategic standardization from a branding perspective; Monitoring of the factory’s scoring program; Tactical Marketing; Competitive curation via benchmarking; Monitoring of the tactical marketing calendar; Interface with external agencies. **Essential Requirements:** ------------------------------ * Degree or solid experience in strategic marketing within dealerships or the agribusiness sector; * Specialization in the field; * Ability to propose improvements within the department; * Proficiency in CRM, Trello, CapCut, Canva, Excel, WhatsApp Business; * Interpretation of sales funnel and campaign data; * Knowledge of AI usage. **Desirable Requirements:** -------------------------- * Degree or experience in project management will be considered a differentiator; * Valid Brazilian driver’s license (Category B). **Employment Type:** -------------------------- CLT **PwD (Persons with Disabilities):** -------- NO **Benefits:** --------------- Dental plan; Health insurance; Life insurance; Meal allowance; Gympass; **Work Location:** ---------------------- MAGPARANA PONTA GROSSA