Description
Job Summary:
Responsible for ensuring excellence in point-of-sale (POS) execution, aligning the company's commercial strategy with field operations and the team.
Key Highlights:
1. Manage, guide, and develop merchandising promoters
2. Collaborate integrally with Sales, Trade Marketing, and Logistics
3. Identify opportunities to increase sales and improve product visibility
Cardeal Distribuidora | Caruaru - PE | On-site
Job Description
Responsible for ensuring excellence in point-of-sale (POS) execution, connecting the company's commercial strategy to field operations, industry partners, trade marketing, and the execution team. Defines and manages regional routes (Agreste, RMR, and Sertão) and sales channel routes (self-service, traditional retail, pharmacy, pet, and food service), ensuring efficient coverage and appropriate visit frequency according to store profile (A/B/C).
Responsibilities and Duties
* Manage, guide, and develop merchandising promoters.
* Define routes, visit frequencies, and store portfolios.
* Establish, monitor, and analyze KPIs such as: Stockouts; Shelf share; Material activation; Campaign execution; Visit frequency
* Collaborate integrally with: Sales; Trade Marketing; Logistics; Partner industries
* Plan efficient distribution to POS locations
* Identify opportunities to increase sales, improve product visibility, and expand brand presence at POS
* Weekly monitoring trips to Agreste, RMR, and Sertão regions.
Requirements and Qualifications
* Prior experience in Merchandising Management
* Bachelor's degree completed or in progress in Business Administration, Economics, Statistics, and/or Production Engineering
* Intermediate/Advanced Microsoft Office proficiency
* ERP system knowledge
* Knowledge of auditing and execution tools
* Basic Power BI knowledge
* Materials management experience
Desirable Qualifications
* Analytical mindset
* People management skills
* Process management skills
* Assertive communication
* Emotional intelligence
* Conflict resolution ability
Salary Range
To be determined
Employment Type
CLT (Consolidation of Labor Laws)
Benefits
* Company fleet vehicle
* Fuel card
* Meal card
* Campaign-based bonuses, as established by industry partners/suppliers
* Corporate mobile phone
* Laptop
* Total Pass
* Discount club
* Christmas basket
About the Company
Cardeal Distribuidora was founded in 1991 and has worked diligently to become the leading distributor in the state of Pernambuco. Our mission is to deliver the best products and services with speed, quality, and efficiency. We continuously pursue improvement and innovation to maintain our leadership in the industry and meet the needs and expectations of our employees, customers, and suppliers.