Construction company seeks a Senior CRM and Performance Analyst in Paulista (Downtown). **Responsibilities:** Develop and execute CRM, marketing automation, and customer relationship strategies across all stages of the customer journey. Manage lead nurturing workflows, database segmentation, communication sequences, and multichannel campaigns. Monitor and optimize marketing and sales performance indicators, tracking metrics such as CPL, CAC, ROI, conversion rate, and sales funnel. Conduct data analysis and generate insights to continuously improve campaign effectiveness and commercial performance. Coordinate between marketing, sales, and customer service teams to ensure efficient lead management and distribution. Manage CRM platforms, marketing automation tools, and performance dashboards. Monitor online and offline media campaigns, evaluate results, and propose optimizations. Develop executive reports and managerial presentations with performance analyses and strategic recommendations. Bachelor's degree required. **Compensation and Benefits:*** Salary: Salary range will be disclosed during the interview. * Benefits will be disclosed during the interview stage. **Additional Information:*** Employment type: Full-time, on-site. * Schedule: Full-time. * Working hours: To be determined.
João Silva
Indeed · HR
João Silva
Indeed · HR
