Marketing Coordinator

Description

Job Summary: Marketing & Growth Coordinator to lead brand growth and accelerate the national presence of an expanding fintech, integrating Branding + Performance + Growth. Key Highlights: 1. Lead brand growth and accelerate national presence. 2. Act as a full-stack marketer bridging marketing and revenue. 3. Focus on data, performance, creativity, and results. SOLFI, a leading fintech in solar energy credit and financial solutions for integrators, is experiencing strong expansion and seeks a Marketing \& Growth Coordinator to lead brand growth and accelerate our national presence. If you are driven by data, performance, creativity, and results, this role is for you. ROLE MISSION Responsible for connecting marketing and revenue, acting as a full-stack marketer who builds, executes, and optimizes acquisition, retention, and commercial team support strategies—integrating Branding \+ Performance \+ Growth. KEY RESPONSIBILITIES Performance \& Growth * Planning, execution, and optimization of digital campaigns * Traffic management and ROI-oriented budget allocation. * Building acquisition and nurturing funnels. * Creating and monitoring KPI dashboards (CAC, LTV, CPL, CAC Payback, Channel Conversion, etc.). * Managing and qualifying leads in partnership with the sales team. * Implementing automation and segmentation processes. Full-Stack Marketing * Creating social media content (LinkedIn, Instagram, YouTube). * Producing posts, short videos, landing pages, and educational materials. * Developing institutional and promotional campaigns. * Creating and maintaining visual identity and brand guidelines. Sales Materials \& Support * Developing and updating: * Commercial PDFs * Institutional pitches * Executive presentations * One\-pages and proposals * Directly supporting the sales team with assets, scripts, and communications. Event Support * Actively and strategically supporting key events: * Intersolar South America * Regional trade fairs * B2B events with integrators and distributors * Producing giveaways, activations, and stage presentations DESIRED PROFILE AND CHARACTERISTICS * Hands\-on profile with high execution capability. * Strategic vision and performance focus. * Proficiency in design tools. * Creativity with ability to turn ideas into real campaigns. * Data-driven mindset and critical analytical skills. * Organized profile with rigorous deadline management. * Energy, proactivity, and ability to lead cross-disciplinary initiatives. * Autonomy with strong decision-making ability. * Clear communication and excellent writing skills. * Ability to work directly with executive leadership and sales. TECHNICAL REQUIREMENTS * Prior experience in digital marketing, growth, or product. * Proficiency in Meta Ads, Google Ads, and Google Analytics. * Familiarity with RD Station, Leadlovers, HubSpot, or similar tools. * Advanced Adobe Suite or Canva. * Proficiency in creating and editing presentations. * Video content experience is a plus. * Experience in fintech, solar energy, credit, or technology is a significant advantage. Employment Type: Full-time, CLT Compensation: R$2\.996,65 \- R$8\.847,45 per month Benefits: * Meal allowance * Food voucher Work Location: On-site