E-commerce Analyst

Description

Job Summary: A professional responsible for monitoring and analyzing performance metrics, executing promotional campaigns, managing products on the website, and optimizing the user experience across e-commerce platforms. Key Highlights: 1. Strategic involvement in e-commerce and digital performance optimization. 2. Focus on data analysis, SEO, and continuous improvement of the customer journey. 3. Opportunity to work with leading e-commerce and CRO platforms. Lojas Koerich is one of the fastest-growing companies in southern Brazil. It ranks among the top three national retail companies, with human capital being our greatest asset. Our values are: **respect for people; excellence in operations; ethics and transparency; humility and teamwork; recognition and appreciation of the brand.** Do you identify with this? Join us! **Responsibilities and Duties** * Monitor and analyze performance metrics (conversion rate, average order value, revenue, ROI, CAC, among others); * Execute promotional campaigns on the website, ensuring competitive pricing and product assortment; * Create and maintain storefronts, microsites, and commercial campaigns (free shipping, coupons, bundles, kits, etc.); * Monitor competitors and pricing (e.g., Web Price); * Ensure integration, maintenance, and quality of products on the website (price, stock, descriptions, images, kits); * Perform catalog categorization and organization to ensure efficient navigation; * Ensure standardization of titles, descriptions, and content with a focus on conversion and SEO; * Develop, automate, and update performance reports; * Analyze the conversion funnel and user behavior; * Analyze the customer journey and propose continuous improvements; * Identify growth opportunities (assortment, pricing, channels, CRO); * Operate e\-commerce and CRO platforms (Oracle, Insider, VTEX, Shopify, among others). ### **Preferred Qualifications** * Prior experience in e\-commerce; * Experience in data analysis and digital metrics; * Knowledge of Google Analytics / GA4; * Experience with BI tools (Power BI, Looker Studio, Tableau). **Requirements and Qualifications** * Completed undergraduate degree; * Intermediate/advanced knowledge of Excel or Google Sheets. **Additional Information** **Learn about the benefits of being Good People, Our People at:** https://sites.google.com/koerich.com.br/lojas\-koerich/benef%C3%ADcios * **ALL POSITIONS ARE OPEN TO PERSONS WITH DISABILITIES OR REHABILITATED INDIVIDUALS.** #### **Koerich is a brand that embodies hard work and social responsibility.** #### **Built upon family values, financial stability, and courteous treatment of customers, employees, and suppliers over time.** #### **For** **70 years** **in the hearts of Santa Catarina residents, the company now operates** **over 130 stores** **across the state.