Senior Content Analyst | Backoffice

Description

Job Summary: Join the Portobello Shop team to plan, create, and distribute content; develop influencer marketing strategies; and manage partnerships. Key Highlights: 1. Agile and dynamic space to shape your career 2. Passionate about retail, design, and technology 3. Motivated by excellent deliverables and customer satisfaction Join the **Portobello Shop** team — a globally recognized brand in innovation and design of comprehensive surfacing solutions. We are Brazil’s largest specialized retail network, driven since 1998 by our purpose: transforming spaces and emotionally engaging people. Here, you design the next step of your career in an **agile and dynamic environment**. So if you’re also passionate about retail, design, and technology; motivated by outstanding deliverables; and guided by customer satisfaction, this is where you belong. Join us in shaping the future of design at Portobello Shop! **Responsibilities and Duties** * Plan, create, and distribute content for institutional and brand profiles, as well as other related channels. * Develop and execute influencer marketing strategy; * Identify and suggest influencers aligned with departmental objectives, brand positioning, and various stages of the funnel. * Align deliverables, timelines, and compensation terms; support contract negotiation and validation while managing budget. * Prepare briefs and scripts for influencers, manage involved vendors, monitor deliverables, and strengthen relationships with brand partners. * Plan and coordinate special content coverage, ensuring narrative consistency and execution quality. * Monitor and analyze content performance metrics, identifying opportunities, trends, and strategic adjustments. * Provide operational support to social media, branding, customer service (SAC), and internal communications as needed. * Contribute to planning and executing paid media campaigns, including supporting creative briefing development and alignment with departmental strategy. **Requirements and Qualifications** * Bachelor’s degree in Communications, Journalism, or related fields; * Proficiency in Microsoft Office suite, Google Workspace, and advanced skills in Google Slides. * Minimum 4 years of experience in marketing, specifically in content production for retail, consumer goods, or lifestyle brands; * Experience in influencer marketing and strong relationship-building skills with creators or influencers. * Retail industry experience, with demonstrated ability to execute campaigns, commercial initiatives, marketing strategies, and content initiatives; * Mastery of major content formats and best practices for Instagram, Pinterest, YouTube, TikTok, and similar platforms. * Experience in marketing budget management and investment control; * Strong writing skills and mastery of the Portuguese language; * Proactive, agile profile with ownership mindset. * Critical thinking, broad cultural repertoire, and consistent editorial vision. * Organized, proactive, with strong communication skills and ability to collaborate cross-functionally across business areas. * Video scripting and editing knowledge is considered a plus. * English language proficiency is desirable. **Additional Information** **What We Offer Portobello Lovers:** * Medical and dental assistance; * Life insurance; * Meal allowance; * Transportation allowance; * Vacation bonus; * Pharmacy allowance; * Assistance for dependents with disabilities; * Wellhub (wellness platform); * Birthday day off; * Discount on Portobello products; * Discount network — partnerships with various institutions; * Profit and Results Sharing Program; * Aprende Shop (online learning platform); * Professional Training and Development Programs. **Work Location:** Florianópolis/SC We look forward to your application to become **\#portobellolover** *All positions are also open to persons with disabilities.* **SINCE 1998, WE’VE GROWN WITH ONE PURPOSE: TRANSFORMING SPACES AND EMOTIONALLY ENGAGING PEOPLE** We are Portobello Shop, the retail brand of the Portobello Group. With over 160 stores, we lead innovation and design of comprehensive surfacing solutions in Brazil — and we’re not stopping there: together, we’re a global reference in the industry. Our mantra — “**We live retail, delight customers, and are driven by data**” — keeps us moving amid challenges and opportunities. This is how we shape the future of design: offering a free space where our teams can truly make a difference. United by our desire to emotionally engage, **we bet on diversity of people, ideas, and cultures to create with excellence while growing together**. So if you’re also passionate about design, innovation, and technology; motivated by excellent deliverables; and guided by customer satisfaction, this is where you belong. Here, you design your next career step. \#PortobelloShop \#PortobelloLover \#FuturodoDesign