The Marketing Analyst is responsible for assisting in the development and execution of marketing strategies, market analysis, and advertising campaigns. They work on content creation, social media monitoring, and performance analysis, contributing to the growth and strengthening of the brand in the market. * Conduct market research to identify trends, competitors, growth opportunities, and consumer behaviors; * + Develop and implement digital and traditional marketing strategies aligned with target audiences and company objectives; + Plan, execute, and monitor campaigns across various platforms (social media, email marketing, SEO, PPC), evaluate performance, and propose improvements; + Analyze metrics and KPIs using tools such as Google Analytics and SEMrush, preparing performance reports (reach, engagement, conversions); + Create, optimize, and manage content for blogs, social media, and other communication channels, maintaining brand identity; + Stay updated on industry trends and emerging technologies, adapting strategies as necessary to ensure competitiveness; + Support the organization of events and promotional activities; + Collaborate with internal teams and external vendors in carrying out departmental activities.