Media Analyst

Description

Job Summary: The Media Analyst plays a crucial role in building and executing media strategies, acting as the bridge between strategic planning and the practical implementation of campaigns. Key Highlights: 1. Actively participates in the development of tactical and strategic plans. 2. Coordinates activities and executes the purchase of advertising space. 3. Generates insights through data analysis to optimize campaigns. **About EnergyBBDO** WHO WE ARE! We are an integrated agency model of BBDO in Brazil, designed to serve and adapt to the needs of each client—combining the expertise of the world’s most awarded agency network with agile and flexible operations. Our methodology was built from the ground up with integrated data, metrics, and monitoring—but always with one singular focus: authentic, human insights that move people and transform brands. At EnergyBBDO, we foster an increasingly plural environment that enables exchange and learning. We invite Black people, LGBTQIAPN\+, people with disabilities, women, and individuals from diverse socioeconomic backgrounds, regions, and universities across the country to join our team. This is our definitive horizon—seen by all teams within our agency. And this is how we build, day after day, a diverse environment. Join our team! **Responsibilities and Duties** The Media Analyst plays a crucial role in building and executing media strategies, acting as the link between strategic planning and the practical implementation of campaigns. Their role encompasses a wide range of responsibilities aimed at ensuring the success of media initiatives. By actively participating in the development of tactical and strategic plans, they collaborate with the team to design strategies aligned with client objectives. Additionally, they play a key role in defining each campaign’s strategy—including audience targeting and segmentation—providing supervisors and managers with insights and suggestions to enhance performance and maximize results. Operationally, they coordinate team activities and execute the entire advertising space procurement process across media channels (TV and digital), as well as campaign launch, ensuring efficiency at every stage. They also implement campaigns and monitor daily performance, ensuring achievement of established KPIs and adjusting strategies as needed. They identify errors in media placement or insertion and arrange appropriate compensation—verifying available options for compensation based on TRPs, client budget, and audience level. Furthermore, they work closely with other teams involved in the process, ensuring alignment and effective collaboration. They actively generate insights through data analysis, delivering valuable information to optimize campaigns. Administratively, they assist in preparing campaign reports and in the media billing process, ensuring accuracy in records and proper control of packages and purchase orders through execution of PIs and coordination with media outlets. They perform other related duties as requested, instructed, or supervised by their immediate manager—to contribute to the team and support their own professional development. **Requirements and Qualifications** **Microsoft Office Proficiency:** Skilled in using Microsoft Office applications—such as Excel, Word, and PowerPoint—for data analysis, report preparation, and presentations. **VBS System Proficiency:** Practical experience using the VBS system and TV scheduling. **Research Tools:** Instar: Ability to use Instar for television audience data analysis. Easy Media: Competence in using Easy Media for radio audience analysis and media planning. TGI (Target Group Index): Knowledge of using TGI for market research and target audience identification. **Digital Media Tools:** Facebook Business Manager, Google Ads, TikTok Ads, and other media channel operations. Offline Media Knowledge: Familiarity with various offline media channels—including broadcast TV, radio, newspapers, and magazines—as well as understanding of offline media buying strategies. **Additional Information** We are an integrated agency model of BBDO in Brazil, designed to serve and adapt to the needs of each client—combining the expertise of the world’s most awarded agency network with agile and flexible operations. Our methodology was built from the ground up with integrated data, metrics, and monitoring—but always with one singular focus: authentic, human insights that move people and transform brands. At EnergyBBDO, we foster an increasingly plural environment that enables exchange and learning. We invite Black people, LGBTQIAPN\+, people with disabilities, women, and individuals from diverse socioeconomic backgrounds, regions, and universities across the country to join our team. This is our definitive horizon—seen by all teams within our agency. And this is how we build, day after day, a diverse environment and a great idea called EnergyBBDO. Join our team!