Job Summary: We are seeking a Functional Leader to serve as a strategic bridge between business areas and technology teams, with solid experience in data and solution architecture, focused on MarTech. Key Highlights: 1. Strategic role as a bridge between business and IT in MarTech solutions. 2. Technical experience in data, architecture, and MarTech solutions. 3. Systemic vision, coordination, and development of scalable solutions. **VP: Information Technology** **Director of Data and Artificial Intelligence** **Job Location: São Paulo – Hybrid** The **MarTech (Marketing Technology)** area integrates technology, data, and marketing to build solutions enabling personalization, measurement, and digital performance. We work with tracking, event instrumentation, analytics, data governance, and technical integrations that support the evolution of Vivo’s digital products. Telefónica Vivo’s MarTech Data Product Management is seeking a Functional Leader to act as a strategic bridge between business areas and technology teams. This position targets professionals with strong experience in eliciting, analyzing, and refining functional requirements, coupled with consistent **technical experience in data environments and solution architecture**, enabling deep understanding of integrations, data models, and involved platforms. We seek a candidate with systemic vision, coordination ability, and fluency across business and technology domains, actively contributing to the development of viable, scalable, and value-driven solutions. It is essential to possess sufficient technical knowledge to challenge decisions, support solution design, and ensure delivery quality—even while operating in a functional leadership role. If you are passionate about innovation, have a collaborative mindset, and wish to join a company that values work-life balance and offers real development opportunities, this role is for you! **Responsibilities and Duties** * Participate in all phases of the solution lifecycle: **Ideation Design Construction Quality Deployment** * Serve as the interface between business and IT, leading the elicitation of functional and non-functional requirements. * Orchestrate the maturation of business needs, fostering deep process understanding. * Conduct interviews, workshops, and stakeholder sessions to identify improvement opportunities and translate demands into clear, feasible specifications. * Develop and maintain high-quality functional documentation, including process flows, acceptance criteria, business rules, and technical requirements. * Record epics, features, and user stories in appropriate tools. * Support alignment among multidisciplinary teams, contributing to backlog construction and priority definition. * Collaborate with project leaders, software engineers, and technical teams to drive value-added deliveries. * Monitor requirement changes throughout the solution lifecycle, ensuring traceability and effective communication. * Support the QA team in understanding acceptance criteria and expected test flows. * Continuously improve story writing based on quality metrics (e.g., function points). **Requirements and Qualifications** * Solid experience with data, including manipulation, modeling, and understanding of pipelines and integration processes. * Experience with MarTech platforms and tools, especially: * Adobe Experience Platform / Adobe CDP * SAS (SAS RTDM/SAS CI) * Salesforce Marketing Cloud * Or equivalent market tools. * Strong experience with Azure cloud and data architecture. * Strong analytical capability for optimization and resolution of complex problems. * Experience with data security, privacy, auditing, and quality. * Practical experience with tools such as Hadoop, Spark, Databricks, PostgreSQL, Informatica PowerCenter, IDMC, Azure Data Factory (ADF), MongoDB, Kafka, and GA4. * Familiarity with modern development tools and AI applications in the engineering lifecycle. **Additional Information** At Vivo, we spare no effort in supporting and valuing our employees—not only offering excellent benefits but also flexible ones. * Choose the ideal benefit for you and your dependents via a digital platform offering multiple categories: Gym, VR, VA, Pharmacy Allowance, Medical Assistance, Dental Assistance, and Life Insurance; * Corporate mobile phone. Yes—a brand-new smartphone for you! * Unlimited voice and data plan! Yes—unlimited! With Brazil’s best mobile network, even faster with Vivo’s 5G! * An exclusive Vivo offer with special discounts on landline, broadband, TV, and apps; * Eligibility for annual Bonus or PPR; * Plan your future through our Private Pension Plan; * Have children? You’ll receive a subsidy to help cover school, daycare, or babysitter expenses; * Work in an environment that respects your personality, dress style, and individuality—you can be authentically yourself. \#VemdeVocê * Work remotely up to two days per week. \#Mobility * Enjoy flexible working hours; * Take a day off (Day off) to celebrate your birthday; * Join one of the largest corporate volunteer programs to transform the world; * Access our Educational Development Program, offering partnerships with educational institutions at discounted rates; certifications and online courses. * Advance your career through our Internal Recruitment Program, both in Brazil and abroad—we operate in over 17 countries! \#VivoMinhaCarreira * Benefit from numerous initiatives to improve your physical, emotional, and social health! Here, we have \#VivoBemEstar, encouraging our team to adopt healthy habits and enjoy better quality of life! Available to our employees are consultations with nutritionists, psychologists, social workers, telemedicine, and much more! \#VempraVivo We are part of Telefónica Group, Brazil’s telecommunications leader. Our purpose is to **Digitalize to Connect** people, businesses, and society—building a more connected nation and transforming the lives of Brazilians. We aim to expand autonomy, personalization, and real-time choices for our customers, placing them in control of their digital lives—with security, reliability, and the quality only Vivo delivers. To make this possible, we lead a digital transformation and are revolutionizing our company from within. We’ve implemented agile methodologies across the entire organization, aiming to connect with the most innovative and collaborative ways of working. We foster a diverse and inclusive environment that stimulates creativity, drives innovation, and increases engagement. We believe **diversity**—in people, experiences, cultures, behaviors, skills, and attitudes—is a key differentiator reflecting the society we live in. We run a robust internal program anchored in five pillars: Gender, LGBTI+, Race, Persons with Disabilities (PcD), and 50+—to ensure a more inclusive culture and a diverse, representative workplace. We are a **technology** company, inspired by diversity and **innovation**, offering space for everyone, supporting and embracing differences. We believe delivering the best customer experience begins with providing an excellent employee experience. **\#VemPraVivo**
João Silva
Indeed · HR
João Silva
Indeed · HR
