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Job Summary: A professional to develop and manage Trade Marketing social media content strategies, align campaigns, and analyze performance metrics. Key Highlights: 1. Social media content calendar development 2. Creation of creative briefs and copy for digital media 3. Monitoring and analysis of KPIs for content optimization With the purpose of bringing emotion to people's lives, La Moda seeks professionals who set bold goals and dream big, who obsess over details in pursuit of perfection, who admire the intelligence of those who always want to learn, who engage others to build cohesion, and who every day do the ordinary in an extraordinary way—surprising others through the audacity to go beyond. All our job openings are also open to people with disabilities. **Responsibilities and Duties** * Develop the monthly social media content calendar for Trade Marketing (My Favorite) * Align content strategy with institutional campaigns, product launches, and promotions. * Produce briefs for the marketing team focused on creating visual assets, videos, and interactive content. * Write creative and strategic captions and copy for social media. * Schedule and publish content using scheduling tools (Postgran) * Monitor interactions (comments, messages, and mentions) * Track and analyze key performance indicators (KPIs) such as reach, engagement, follower growth, clicks, and conversions. * Prepare monthly performance reports with insights to engage and strengthen the follower community, encouraging interaction and loyalty. * Propose and create innovative content approaches and formats. * Create content for retailer and representative WhatsApp groups; * Organize topics and schedules for product content creation per collection (We hire external professionals) **Requirements and Qualifications** * Completed or ongoing undergraduate degree in Marketing, Business Administration, Advertising, or related fields; * Experience in the Trade sector within the apparel industry is a plus; * Experience in photo and video capture and editing * Willingness to travel. **OUR STORY** La Moda Group is a vibrant organism, creator of brands that launch with high desirability and numeric success. It develops innovative solutions capable of connecting people’s desires with fashion and behavioral trends. Our story began in 1986 with a small family business founded by Arcílio and Vera Olivo. After 20 years of experience in children’s apparel manufacturing, Lança Perfume was launched in 2006. The brand’s exponential growth and market relevance elevated La Moda Group to a new level, enabling the creation of new brands targeting different audiences: My Favorite in 2016 and Lança Perfume Easy in 2021. La Moda Group’s purpose is to bring emotion to people’s lives and currently employs approximately 1,000 people. The Group’s headquarters is located in Criciúma/SC; it has units in Nova Veneza/SC, two direct-sales showrooms in São Paulo/SP and Goiânia/GO, and 20 company-owned stores nationwide. **OUR LA MODA WAY** Our values are our non-negotiable principles—a genuine choice. We believe we can do the ordinary in a completely different and extraordinary way. Our values guide our actions and inform our decisions. They are: Learn and Teach; Dream Big; Nonconformity; Collaboration; Surprise.
