VISUAL MERCHANDISING COORDINATOR (VM)

Description

Job Summary: The Ri Happy Group is seeking a Visual Merchandising professional to ensure visual standardization across all stores, translate brand positioning into aesthetic guidelines, and lead special store environment projects. Key Highlights: 1. Work at Brazil's largest toy retail chain. 2. An opportunity to enchant and transform the world around you. 3. A work environment that values fun, creativity, and development. *If your childhood dream was to work in a place where magic happens every day… guess what? It can become reality NOW!* At the **Ri Happy Group**, Brazil's largest toy retail chain, we believe growing up can (and should!) be fun. Here, *being SUPER* is more than just a value—it’s our way of enchanting, surprising, and transforming the world around us. Bring your authenticity, your story, and your unique sparkle. Here’s what we offer: * **S**atisfaction in Service * **U**nited by Fun * **P**assion for the Business * **E**ssence of Simplicity * **R**espect for Tomorrow **Like what you see? Then come on in!** **Responsibilities and Duties** *Retail store experience, aesthetics, standardization, guidelines, execution, and non-cooperative graphic production* * Translate brand positioning into clear aesthetic guidelines covering product display, window displays, and store environments. * Ensure consistent visual standards across the entire network, considering store clusters, store size, architecture, sales potential, and seasonality. * Develop, update, and organize manuals, guides, OBMs (Operational Best Practices), and reference materials—including step-by-step instructions, photos, technical guidelines, application examples, and visual directives—applicable to the entire network. * Establish workflows for installation, maintenance, and renewal of window displays, campaigns, store environments, and activations—including national schedules, responsible parties, checklists, and audits via photos and store visits. * Collaborate with Commercial and Operations teams to design the physical layout of stores: category distribution, “golden zones,” focus products, ideal customer journeys, and strategic display opportunities. * Lead special environment projects (e.g., façades, themed areas, licensed spaces, experiential corners), ensuring aesthetic coherence and operational feasibility. * Oversee all non-cooperative graphic production: POS materials, stickers, wobblers, banners, toppers, window displays, and store environments—from briefing through delivery. * Work directly with Procurement to approve, negotiate, and monitor suppliers (printers, installers, regional partners), aiming for cost reduction, agility, and quality. * Identify opportunities for decentralized production with regional suppliers to reduce freight costs and increase speed—while maintaining strict visual standards. * Serve as the technical reference for regional offices and stores regarding execution, product display, store environments, and material application. **Requirements and Qualifications** * Solid Visual Merchandising experience in retail, combining strategic vision with point-of-sale execution * Team management experience and strong interaction with stores and regional offices to ensure alignment and execution consistency * Planning and implementation of seasonal in-store campaigns, linking brand strategy with commercial performance * Refined aesthetic sense and critical eye for product presentation, store layout, and customer journey * Visual Merchandising project management—including briefing, development, and supplier coordination for materials * Technical and analytical knowledge, with proficiency in AutoCAD and SketchUp for reading architectural plans, and Excel for data control and analysis **Additional Information** **Benefits:** * Medical insurance * Dental insurance * Meal allowance & food allowance * Transportation voucher * Profit Sharing and Results Program * Product discount * Life insurance * Wellhub and Totalpass partnership—gym network access **What else will you find here?** * Birthday day off * Remote work (hybrid work model) * Remote work stipend **So, are you ready to join us? Come and have fun!** (Our initial communication is via email. Haven’t received it? Please check your Spam/Junk folder.) Have you ever imagined bringing smiles to thousands of families across Brazil? We are **Brazil’s largest toy retail group**, operating **over 300 stores**, including franchises and company-owned locations, and impacting **millions of families annually**. We’re an ecosystem of complementary businesses delivering unique experiences for children, families, and everyone building this story with us. But our true scale isn’t captured solely in numbers. Our culture is what makes us special—and it’s built upon five core values we call SUPER. These values form the foundation of who we are and how we act. With these values, we live our purpose passionately. With nearly 3,000 voices—talents and stories united by a shared purpose—we **transform the world through play**. After all, at the Ri Happy Group, fun is taken seriously—because we believe working with lightness, collaboration, and creativity creates space for everyone to shine and grow using their best qualities. A place where you can be who you are today—and become who you want to be tomorrow. All this has earned us recognition as a **Great Place to Work**, reflecting an environment where growth, development, and pride in the path being built are possible. After all, magic begins from within! **So, does this match what you’re looking for in your future?** **\#JoinTheSUPERTeam**