Advertising Copywriter

Description

Job Summary: We are seeking a content professional passionate about excellence and highly skilled at creating compelling texts and strategies that delight clients in an innovative and challenging environment. Key Highlights: 1. Innovative and challenging work environment 2. Culture of feedback and professional development 3. Collaborative team passionate about excellence More than 170 Layer Up team members agree this is an excellent company to work for. We have been recognized as a Great Place to Work (GPTW) for five consecutive years and were recently named the 4th best company to work for in the editorial segment by the GPTW seal! To date, we have transformed over 200 businesses across 15 industries. In our 11-year history, we have accumulated dozens of awards recognizing our excellence and authority. A WHOLE TEAM OF “TEN” SHIRTS We seek individuals eager to stay in the FLOW of the market — meaning those who pursue excellence through high motivation, high concentration, high energy, and high performance. This is how we attract professionals who are not only passionate about what they do but also among the best at it. Every professional here shares the same commitment to our clients, delivery quality, results, and the Layer Up team itself. We are committed to our careers and to the positions we hold — both within the company and in the market. We thirst for learning and are keen to discover new ways of doing things — and we share these ideas with one another. We constantly develop ourselves, both individually and as a team, and collaborate effectively. We are passionate about being the best at what we do. We are persistent and resilient in facing challenges and possess strong team spirit, supporting each other’s growth and self-improvement. What You Can Expect from Layer Up: - A more experienced Layer (as we call our team members) who will serve as your “buddy” throughout your onboarding (and possibly beyond), helping you immerse yourself in our culture; - A light-hearted, flexible, and relaxed atmosphere combined with abundant innovation and challenges — defining our work environment; - A feedback-oriented culture, because we encourage your professional development; - A hybrid work model that enhances our productivity while ensuring better quality of life for our team members. Challenges and Learning Opportunities: The Layer Up content team is responsible for delighting clients (and their customers) through relevant content — regardless of format, topic, or industry. Beyond ensuring writing quality, the team also values strategic alignment and producing materials that add value and drive results. It is a dynamic, proactive, and detail-oriented team that combines diverse expertise and a passion for collaboration to manage our clients’ communications. Responsibilities: - Creation of concepts, slogans, and advertising copy; - Support in content planning and strategy; - Monitoring and suggesting content trends and opportunities; - Support in reviews; - Production of social media schedules and content; - Creation of copy for search networks, display ads, and pop-ups; - Newsletter production; - Communication across various content formats; - Core fundamentals of digital marketing; - Learning about each client’s unique characteristics; - Learning agency processes; - Understanding key tools. Requirements: Intermediate Excel proficiency; Bachelor’s degree in Advertising or related fields (in progress or completed); Prior experience as a Content Analyst in Marketing/Publicity agencies and/or in marketing departments of institutions; Experience with advertising campaigns and copywriting; Content production for digital platforms; Creativity. Desirable: Bachelor’s degree in related fields, completed or in progress; Basic knowledge of digital marketing, SEO, and inbound marketing; Analytical ability; Organization; Focus on production; Strong interpersonal skills. Benefits: Hybrid or remote work allowance; iFood flexible benefits card for meal and food allowances; Free iFood Club (with discounts at Cinemark and Booking.com); SulAmérica health insurance (with co-payment); Option to include dependents in the health plan (at employee’s expense); Pharmacy discounts provided by the health plan; SulAmérica dental plan; SulAmérica life insurance; Year-end recess subject to compensation (we do not reduce your 30 vacation days); Birthday day off to celebrate with loved ones; Birthday gift; Partnerships with numerous educational institutions, short courses, and language schools to support your professional development; SESC membership for you and your family — offering leisure, sports, culture, dining, and healthcare all in one place; Totalpass.