SENIOR COPYWRITER

Description

Job Summary: We are looking for a Senior Copywriter focused on performance and narrative building to scale sales, mastering content testing and optimization across multiple platforms. Key Highlights: 1. High level of creative autonomy with a results-oriented focus 2. Real opportunity to impact revenue and grow rapidly 3. Rapidly growing brands with budget to test and scale You don’t write copy—you generate results. We are seeking a Senior Copywriter to work in Belo Horizonte (Savassi), focused on performance, testing, and building narratives that scale sales. This role is for someone who already masters the fundamentals and views copy as a direct growth lever. What You’ll Do * Create and optimize ad copy for Meta, TikTok, YouTube, and Google * Write sales pages, landing pages, emails, and CRM flows with a conversion focus * Develop video scripts (UGC, short-form and long-form creatives) oriented toward performance * Lead the copy testing process: hypotheses, variations, analysis, and learnings * Turn data into decisions: interpreting CTR, CPC, CPA, ROAS, and conversion rate * Build and evolve angles, promises, and offers per product and per brand * Collaborate with media, design, and CRM teams on integrated campaigns * Participate in defining communication strategy and positioning What We Expect From You * Solid experience as a copywriter (minimum 4 years), preferably in e-commerce, DTC, or infoproducts * Portfolio featuring performance-focused assets and proven case studies * Mastery of frameworks such as AIDA, PAS, 4Ps, Big Idea, and storytelling * Ability to write quickly, test extensively, and iterate based on data * Sharp, clear, and adaptable writing across different tones of voice * Analytical mindset, comfortable reading metrics and extracting insights * Owner mentality with direct accountability for results * Availability for in-person work in Belo Horizonte – Savassi Nice-to-Have Qualifications * Experience with beauty, fashion, lifestyle, or digital performance brands * Hands-on experience with CRM and email marketing (Klaviyo, ActiveCampaign, etc.) * Knowledge of CRO for sales pages (structure, social proof, offer, reading UX) * Experience creating and directing UGC * Prior work managing high-media-volume campaigns and scaling campaigns * Reference in modern copywriting (Harmon Brothers, direct response, etc.) How We Measure Success * Increased CTR and improved creative performance * Reduced CPC and CPA while maintaining or increasing revenue * Higher conversion rates on pages and flows * Quality of tests and insights generated * Ability to scale winning campaigns What We Offer * **Competitive compensation + benefits** * **High level of creative autonomy with a results-oriented focus** * **Rapidly growing brands with budget to test and scale** * **Demanding, direct, and performance-oriented environment** * **Real opportunity to impact revenue and grow rapidly**