### **Join South System and take off!** We are looking for a Senior Business Analyst to board our spacecraft and, together, propel people and businesses through innovation. **Location: Hybrid — Belo Horizonte, MG** **Responsibilities:** * Generate strategic insights from data to support business decisions and propose process and workflow improvements, with a focus on results. * Serve as the focal point for the WhatsApp channel vertical. * Conduct data collection and analysis to support strategic decision-making. * Perform SQL database queries and use Excel at an intermediate/advanced level. * Prepare and present reports and metrics in daily meetings. * Monitor and manage sales funnel KPIs across digital channels (CAC, Average Order Value, Conversion Rate). * Identify opportunities to improve digital workflows and strategies. * Contribute business inputs and presentations for management teams. * Adopt an investigative and analytical mindset, proactively seeking solutions. * Ensure process governance: standardization, documentation, and monitoring. **Mandatory requirements:** * **SQL** — ability to perform database queries. * **Excel** — data manipulation and dashboard creation. * **Power BI** (desirable) — analysis and visualization of metrics. * Experience in **business process modeling (BPM)** — mapping, redesign, and optimization of workflows. * Control of **sales funnel KPIs** across digital channels. * Ability to conduct **feasibility analysis** and apply business rules. * Knowledge of **process governance**. **Differentiators:** * **Python** for automation and advanced analytics. * Knowledge of **financial products**. * Experience with **digital channels** (WhatsApp, sales funnel, digital marketing strategies). * Experience in **Digital Marketing** (email campaigns, growth). * Analysis of **digital customer journeys** and A/B testing. * Certifications or experience in **Kaizen, Lean, Continuous Improvement**. * Strategic vision, proactivity, and collaborative attitude. * Data-driven decision-making and results orientation. **Benefits that make a difference:** * Courses and certifications on **Udemy**, selected by the Business Partner team with curation and guidance. * **Remote work allowance** to make your daily routine more comfortable. * **Financial education** to support your economic well-being. * **Flash card.** Interested in this opportunity? Now we’d like to continue showing you why joining South System is so special: * We’re recognized by our team: we’ve been named **twice among the best companies to work for in Brazil (GPTW)**, and hold a **4.9 rating** on both **Glassdoor and Indeed**. * We were awarded at the **LinkedIn Talent Awards**. * We’re committed to the future: we are **carbon neutral**, offsetting 100% of our carbon emissions. * We operate with **remote and hybrid work models**, depending on the role and project. Our way of being: * We value **continuous growth and development.** * We have a culture rooted in **respect, collaboration, and loyalty.** * We are **diverse, inclusive, and believe in the power of pluralism across our teams.** * We deliver technology solutions with **innovation and real impact.**