Marketing Analyst - Performance

Description

Job Summary: We are seeking a results-driven Performance Analyst to optimize marketing investments, manage the acquisition funnel, monitor KPIs, and integrate marketing with sales. Key Highlights: 1. Real impact: Help companies save money and reduce risks. 2. Own the numbers and transform data into growth strategies. 3. Optimize investments and ensure high-quality leads for sales. At Ponto Track, we pursue innovation, security, and efficiency. We develop vehicle tracking, driver monitoring, and fuel management technological solutions to provide genuine peace of mind to those who trust us. **Why choose Ponto Track?** * Real impact: We help companies save money, reduce risks, and operate more sustainably. **Benefits that matter to you:** * **CAJU Meal Card (Visa brand):** Complete freedom to use your benefit wherever you prefer. * **Integrated Health and Well-being:** Uniodonto Hospital and Dental Health Plans, extendable to your dependents. * **Mental Health Focus:** Exclusive partnership with a psychology network, reinforcing our commitment to your emotional balance. * **Quality of Life:** Access to Wellhub (Gympass) to care for your physical health and energy. * **Family Support:** Daycare allowance for mothers returning from maternity leave (up to the baby's first year of life) and a Welcome Baby Gift Basket to celebrate this special moment. * **Your safety—and your family’s—matters:** Free vehicle tracker. * **Partnerships and Benefits:** Exclusive discounts at pharmacies and higher education institutions (universities). Are you a professional driven by data, metrics, and tangible results? If you enjoy deciphering numbers to turn them into growth strategies, this role is for you! We seek a **Performance Analyst**, focused on results, to join our Marketing team. Your mission will be to "own the numbers," optimizing our investments and ensuring every lead generated meets quality standards for our sales team. If you master the sales funnel and pursue continuous improvement, join Ponto Track! **Your responsibilities:** * **Funnel Management:** Analyze and structure the acquisition funnel, identifying bottlenecks and conversion opportunities. * **KPI Monitoring:** Track daily metrics such as ROI, ROAS, CAC, and conversion rates. * **Campaign Optimization:** Conduct A/B tests and adjust ads to maximize performance and reduce costs. * **Marketing & Sales Integration:** Ensure alignment in lead flow between departments to improve sales efficiency. * **Investment Intelligence:** Support decision-making on where and how to allocate the marketing budget. * **Channel Exploration:** Identify and test new lead-generation channels to expand our market presence. **What we’re looking for:** * **Practical Experience:** Proven experience managing paid traffic and performance analysis. * **Tool Proficiency:** Experience with Google Ads, Meta Ads, and CRM tools (e.g., RD Station, HubSpot, or similar). * **Analytical Profile:** Ability to transform raw data into actionable plans and strategic reports. * **Results-Oriented:** Fully goal- and cost-efficiency-focused. * **Bonus:** Knowledge of Google Analytics (GA4) and Data Studio (Looker). Here, every day is an opportunity to make a difference in mobility—and in the future! Work location: On-site