Job Summary: We are seeking a professional with experience in art direction to create impactful visual solutions and lead teams, working on the conception of 360° campaigns. Key Highlights: 1. Leadership in the conception of Key Visuals and 360° campaigns. 2. Strategic involvement to ensure visual identity consistency. 3. Use of generative AI to optimize the creative workflow. Description: What you need: * Completed degree in Design, Advertising and Public Relations, or related fields; * Experience in art direction and design, preferably within advertising agencies or mid-to-large-sized marketing departments; * Proficiency in the Adobe Creative Suite (Photoshop, Illustrator, InDesign) and video/motion tools (Premiere, After Effects); * Minimum intermediate knowledge of Figma; * Portfolio of produced work; * Ability to understand complex briefs and translate them into visual solutions that deliver results; * Skill to technically guide the team, provide constructive feedback, and collaborate effectively. What would be a plus: * Experience with Design Systems; * UX/UI and Performance: Knowledge to develop layouts for Landing Pages and Websites (Figma); * Proficiency in generative Artificial Intelligence tools (Nanobanana, ChatGPT, Firefly) applied to the creative workflow to increase productivity; * Knowledge of agile methodologies. * Lead the conception of Key Visuals and creative lines for 360° campaigns, ensuring cohesive adaptations across Meta, LinkedIn, Google Ads, social media, and inbound channels; * Serve as the focal point to guarantee PUCPR’s visual identity consistency; * Create sophisticated visual concepts for relationship marketing sequences and institutional presentations, ensuring visual impact and clarity in communication; * Present and defend creative concepts to internal stakeholders, justifying design choices based on marketing and branding objectives; * Research design trends, technology, and emerging formats to keep the brand updated and competitive in the educational market. 2512210202551931283
João Silva
Indeed · HR
João Silva
Indeed · HR
