Senior CRO Analyst

Description

Job Summary: WPP Media and I-cherry are seeking a CRO Analyst focused on optimizing user experience and maximizing digital conversion rates by identifying bottlenecks and managing A/B tests. Key Highlights: 1. Monitor user behavior and identify opportunities for improvement 2. Conduct qualitative and quantitative analyses to understand customer pain points 3. Design, implement, and monitor A/B and multivariate tests **About WPP Media** WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world\-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI\-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring together the best platforms, people, and partners to create unlimited growth opportunities. For more information, visit wppmedia.com. At WPP Media, we believe in the power of our culture and our people. That’s what enables us to deliver exceptional experiences — both for our clients and for each other. Responsibilities and Duties: **WPP Media**, in partnership with **I\-cherry**, is looking for a results-driven CRO Analyst to optimize user experience and maximize conversion rates across our digital channels. You will be responsible for identifying funnel bottlenecks, formulating data-driven hypotheses, and end-to-end management of A/B tests — ensuring our marketing strategies translate into measurable business outcomes. You will receive support from: a manager and a supervisor, as part of a multidisciplinary team dedicated to this client. **Responsibilities and Duties** **Your typical day:** * Monitor user behavior using web analytics tools and heatmaps to identify improvement opportunities; * Conduct qualitative and quantitative analyses (surveys, usability testing, feedback analysis) to understand customer pain points; * Design, implement, and monitor A/B and multivariate tests; * Document learnings (what worked and what did not) and present impact reports to stakeholders; * Collaborate closely with Design (UX/UI), Technology, and Media teams to implement optimized changes. **Requirements and Qualifications** **The profile we’re seeking:** * Degree in Statistics, Mathematics, Business Administration, Advertising and Public Relations, Digital Marketing, or related fields; * Advanced Excel proficiency; * Experience with Google Analytics 4 (GA4\). **Additional Information** **Ah, about our differentiators!** **Benefits:** * SulAmérica Health and Dental Insurance; * Meal Allowance or Food Allowance; * Life Insurance; * TotalPass; * Birthday Day Off; * Remote Work Allowance; * Extended Maternity and Paternity Leave; * Pharmacy Discounts; * EAP (Employee Assistance Program); * Light atmosphere and relaxed work environment! * Creative and fun people! * And immense internal growth opportunities! **More details:** * Employment type: CLT; * Hybrid work model: office attendance in São Paulo or Curitiba; * Must reside in São Paulo or Curitiba. *At WMS, we consider all applications for our job openings without distinction based on gender, sexual orientation, ethnicity, culture, origin, religion, disability, age, etc.* **WMS** is a media company founded in 2021 as part of WPP’s strategy to centralize media intelligence across its operations in Brazil. The company was launched with the mission of shaping the new era of media in Brazil through technology and data, offering strategic media planning services and excellence in execution. **WMS** aims, in the short term, to standardize media knowledge and execution across its operations, and, in the long term, to position itself as **the largest media company in Brazil.**