Marketing Ops Analyst

Description

Job Summary: We are seeking an analytical, data-oriented Marketing Ops Analyst to transform marketing strategies into efficient, scalable, and predictable operations. Key Highlights: 1. Responsible for optimizing and sustaining marketing operations. 2. Acts as the bridge between strategy and execution, ensuring scalability. 3. Focus on automation, tool integration, and data-driven decision-making. We are Irrah Tech, a technology company with over 20 years of experience developing innovative solutions that drive business growth in Brazil and worldwide. We specialize in digital transformation, creating intelligent, scalable, and secure tools that help companies achieve their full potential. **Who We’re Looking For** We seek a Marketing Ops Analyst with an analytical, structured, and data-driven mindset who enjoys transforming marketing strategy into efficient, scalable, and predictable operations. This person will be responsible for ensuring marketing processes, tools, and data function in an integrated, reliable, and business-goal-aligned manner. If you enjoy operating and optimizing marketing automation and CRM tools, designing intelligent lead-nurturing workflows, building dashboards that support strategic decisions, and acting as the bridge between strategy and execution, this role is for you. Job Mission: Responsible for structuring, optimizing, and sustaining marketing operations, ensuring process efficiency, tool integration, and data reliability for decision-making. Acts as the bridge between strategy and execution, ensuring scale, consistency, and predictability in data-driven digital marketing initiatives. **Responsibilities**: * Monitor and operate marketing automation and CRM tools; * Design, implement, and monitor automation and lead-nurturing workflows. * Build, maintain, and enhance performance dashboards in Google Sheets and Looker Studio. * Support the marketing team with data, analyses, and insights for continuous campaign optimization. * Configure, monitor, and troubleshoot integrations among marketing, sales, and paid media platforms. * Execute A/B tests on workflows, customer journeys, and processes to improve efficiency and conversion. * Ensure data quality and integrity by monitoring errors, inconsistencies, and proposing solutions. * Serve as first-line support for failures in digital marketing processes and tools. * Contribute to documentation, standardization, and continuous improvement of marketing processes. **Education / Minimum Experience** * Bachelor’s degree completed in Marketing, Engineering, or related fields. * Postgraduate degree in Digital Marketing, Growth, or Data is desirable. * Minimum 3 years of experience in marketing automation, integrations, or performance marketing. * Approximately 5 years of total career experience in Marketing. **Technical Competencies** * Marketing automation (workflows, forms, and lead journeys). * Data analysis and processing applied to digital marketing. * Interpretation of dashboards, KPIs, and management reports. * CRM management, lead segmentation, and conversion funnels. * Integration across marketing, sales, and paid media systems. * Conditional logic applied to automated processes. * Data-driven digital marketing and measurement. * Basic project management, standardization, and documentation skills. **On-site work required in CIANORTE/PR**