SEO and Content Analyst - Nova Prata

Description

Job Summary: Professional responsible for planning, executing, and optimizing SEO and content marketing strategies, monitoring metrics, and supporting communication and advertising campaigns. Key Highlights: 1. On-page and off-page SEO optimization 2. Strategic content creation and revision 3. Support for marketing and branding campaigns Responsibilities: * Plan, execute, and optimize on\-page and off\-page SEO strategies. * Conduct keyword research and apply findings to strategic content. * Produce and revise content for blogs, websites, landing pages, and social media, with focus on SEO and user experience. * Monitor metrics and performance (Google Analytics, Search Console, SEMrush, Ahrefs, etc.). * Track SEO, content marketing, and search engine algorithm trends. * Create performance reports and propose continuous improvements. * Support editorial calendar definition in collaboration with marketing and branding teams. * Collaborate on campaign creation for social media, print materials, and digital media. * Plan and execute communication and branding strategies. * Support advertising campaigns (online and offline). * Advertising copywriting (posts, ads, scripts, etc.). * Assist in planning and monitoring paid campaigns (not responsible for campaign deployment). * Support event activities, activations, and promotional campaigns. * Monitor campaign results (marketing metrics). Requirements: * Completed or ongoing degree in Advertising and Public Relations, Marketing, or related fields. * Prior experience with SEO and content marketing. * Proficiency with analytics tools (Google Analytics, Search Console, SEMrush, Ahrefs, or similar). * Strong knowledge of technical SEO, link building, and content optimization. * Excellent writing skills and ability to adapt language for diverse audiences. * Familiarity with UX writing and best practices in copywriting. * Knowledge of social media and digital marketing. * Basic design skills (Photoshop, Illustrator, Canva, or similar). * Ability to work collaboratively and communicate effectively.