Responsible for the strategic and creative development of marketing actions directed at the Commercial, E\-commerce, and Retail departments, acting from planning to execution of campaigns. Includes management of social media, content production and digital campaigns, as well as creation and development of new products, labels, and packaging. Definition of strategies, planning, and creation of campaigns and actions for the Commercial, E\-commerce, and Retail departments * Planning and management of digital social media (content production, engagement, and campaigns); * Development of digital campaigns for E\-commerce and its segments (boutique, curation); * Development, research, and creation of new labels for the official portfolio and support in creating exclusive labels and customizations; * Monitoring materials in development, ensuring design and quality with key suppliers; * Portfolio/stock control; * Development of product concepts and presentations; * Management of suppliers involved in product development projects; * Creation of various labels and packaging; * Definition of finishes, inputs, and materials related to the product; * Creation of graphic materials (folders, flyers, banners, among others); * Creation of digital materials (designs for e\-mail marketing, posts, stories, banners, among others); * Participation in briefing and alignment meetings.