**Description:** Structure, maintain, and update the company's CRM, ensuring data integrity and proper segmentation. Support the marketing team in creating CRM-based campaigns (email marketing, automations, lead nurturing campaigns, etc.). Analyze the sales funnel and customer journey to identify conversion and retention opportunities. Perform lead qualification (lead scoring) in collaboration with Sales and Marketing teams. Generate periodic reports with commercial performance indicators, sales funnel metrics, and marketing action effectiveness. Propose improvements in lead acquisition, nurturing, and conversion processes. Act as a bridge between Marketing and Sales, ensuring alignment of communication strategies and sales approaches. Support the development and implementation of CRM strategies for customer retention and reactivation. **Notes on compensation:**