SENIOR COPYWRITER

Description

Job Summary: We are seeking a Copywriter to optimize copy for performance across multiple platforms, create conversion-focused content, and transform data into strategic decisions. Key Highlights: 1. Creative autonomy and performance rigor 2. Rapidly growing brands to test and scale 3. Integrated campaigns across Media, Design, and CRM What You’ll Do Write and optimize performance-driven copy for Meta, TikTok, YouTube, Google, Email, and SMS Create sales pages, landing pages (LPs), short-video scripts, and long-form video scripts with a conversion focus **Turn data into decisions:** analyze CTR, CPC, CPA, ROAS, LTV, and propose new angles, hooks, and offers **Lead copy testing processes:** hypotheses, variations, success criteria, and documentation Collaborate with Media, Design, and CRM teams to launch integrated, scalable campaigns Research audience, objections, and promises—structuring arguments by brand and funnel stage Required Qualifications Minimum of 2 years as a copywriter in e-commerce, DTC, or infoproducts Portfolio featuring performance-oriented assets and at least 3 case studies with before-and-after metrics Proficiency in frameworks such as Big Idea, AIDA, PAS, 4Ps, Storytelling, and references like Harmon Brothers Sharp writing, impeccable grammar, and ability to produce multiple versions rapidly **Solid understanding of CRO for LPs:** hierarchy, social proof, offer, reading UX, and UI microcopy Comfort interpreting GA4/Looker dashboards and discussing copy’s impact on business metrics Availability for in-person work in Belo Horizonte, Savassi Preferred Qualifications Experience in beauty, wellness, or fashion Hands-on experience with Klaviyo, RD Station, Mailchimp, or ActiveCampaign (or similar CRM/email marketing tools) and lifecycle-based segmentation Ability to brief and edit UGC, including brand-specific tone-of-voice guidelines Case studies demonstrating media spend exceeding $50k/month and proven conversion gains How We Measure Success Increased CTR in creatives and ads Reduced CPC and CPA while maintaining margin Higher conversion rates on LPs and Email/SMS flows Clear documentation of learnings and replicability across brands What We Offer Competitive compensation and benefits An environment balancing creative autonomy with strong performance rigor Rapidly growing brands and real opportunities to test and scale How to Apply Submit your resume and portfolio with 3 numbered case studies. Include links to the assets, context, hypothesis, metrics, and results. A brief practical test may be required.