Browse
···
Log in / Register
Job Summary: We are looking for a passionate CRO Analyst with a strong interest in technology to plan, execute, and monitor A/B tests, optimize conversions, and analyze user behavior within a collaborative environment. Key Highlights: 1. Optimize conversions on pages, user flows, and campaigns. 2. Work in a collaborative and light-hearted environment. 3. Foster a data-driven experimentation culture. We’re seeking a **CRO Analyst** who is passionate about technology and, of course, eager to be part of something extraordinary. At Maxmilhas, we’ve already negotiated over 70 billion miles and enabled more than 7 million trips. We pioneered a business model that revolutionized the travel industry—and now we aim to soar even higher. Our team consists of highly motivated professionals dedicated to delivering high-quality products while working in a collaborative and light-hearted environment. **Responsibilities and Duties** On a day-to-day basis, you will be responsible for: * Planning, executing, and monitoring A/B, multivariate, and usability tests to optimize conversions on pages, user flows, and campaigns. * Analyzing user behavior using heatmaps, session recordings, navigation funnels, and forms. * Identifying friction points and opportunities at key conversion locations across the website and landing pages. * Collaborating closely with media, design, content, CRM, and technology teams to propose and implement improvements. * Generating hypotheses based on quantitative data (Google Analytics, BI) and qualitative insights (surveys, behavioral analysis). * Supporting the creation of performance-focused experiments: promotions, psychological triggers, layout, UX, copy, etc. * Presenting test results and recommendations for continuous iteration. **Your Key Challenges Will Be:** * Increasing conversion rates across paid and organic channels without a proportional increase in investment. * Reducing page and form abandonment at critical stages of the customer journey. * Building a data-driven experimentation and continuous improvement culture. * Adapting CRO strategies to different customer segments and channels (promotions, mobile, desktop, etc.). **Requirements and Qualifications** **Mandatory Technical Requirements:** * Degree in Marketing, Advertising, UX, Engineering, Statistics, Economics, Communications, or related fields. * Prior experience (minimum 2 years) in CRO, digital marketing, UX, or related areas. * Proficiency with analytics and testing tools such as Google Optimize, Hotjar, VWO, Google Analytics, and Tag Manager. * Ability to analyze data and formulate viable test hypotheses. * Strong communication skills and ability to articulate ideas across diverse departments. **Preferred Qualifications:** * Basic knowledge of UX/UI, SEO, and consumer behavior. * Familiarity with landing page development and funnel flow design. * Experience with e-commerce platforms, promotional platforms, or high-traffic websites. * **Interest in the travel and retail sectors will be a significant advantage.** **Additional Information** We seek a dynamic individual capable of making autonomous decisions and, most importantly, open to sharing knowledge and learning from others. If this sounds like you, apply now! ;) Maxmilhas believes everyone deserves to fly. Enabling more and more people to travel and live incredible stories is our purpose—and what drives us forward. We’ve revolutionized Brazil’s travel and technology sectors, become one of the country’s leading bootstrapped success stories, and ranked among the top 10 best companies to work for in Minas Gerais, according to Great Place To Work (GPTW). Today, we’re nearly 500 specialists—remarkable people who work with purpose and passion. Over these nine years, we’ve built a strong, plural, inclusive, and human-centered culture that guides our decision-making in pursuit of results that help us grow both as a company and as professionals. Together, we know we can soar higher and higher. **Here, we love, take risks, connect, and accelerate** Our culture is built upon four verbs that shape our daily actions. **LOVE** means caring deeply, empathizing with others’ challenges, and always being ready to help. **TAKE RISKS** means going beyond comfort zones, stepping up, and tackling increasingly ambitious challenges. **ACCELERATE** means recognizing that leadership demands action. **CONNECT** means valuing our differences and embracing diverse perspectives on ourselves and the world. **We are a strong team because we are a diverse and unique team** Today, our team understands that travel should be accessible to everyone. In this context, diversity—among our core values—is essential. It is precisely through the plural perspectives of our people that we’ll be able to create not only more effective and emotionally resonant communication but, above all, solutions that truly generate positive societal impact. At our company, everyone is welcome: people from diverse cultures and backgrounds, with diverse viewpoints and abilities—including people with disabilities. In a survey conducted by Great Place To Work (GPTW), we scored above the national average for best workplaces regarding inclusivity and respect for differences. We achieved the highest possible score—100—in fairness and impartiality when it comes to respectful treatment regardless of age, gender, ethnicity, or sexual orientation. Diversity is integral to our business because the society we serve—as a company—is inherently diverse.
