**Mission:** Develop and implement marketing strategies that increase Empire Pet’s visibility, engage customers, and strengthen brand identity through creative, results-oriented initiatives. Ensure all communication initiatives and campaigns align with the company’s mission, vision, and values, contributing to sustainable growth and increased customer loyalty in the pet market. **Responsibilities:** * **Paid Traffic Management:** Assist in planning, executing, and optimizing paid media campaigns (Google Ads, Meta Ads, etc.) to increase visibility and conversions across digital channels. * **Creative Development:** Assist in developing visual materials and videos for social media, website banners, and advertising campaigns, ensuring creativity and alignment with the brand’s visual identity. * **Brand Strengthening:** Assist in planning and implementing initiatives that reinforce Empire Pet’s brand identity, maintaining consistency with the company’s mission, vision, and values. * **CRM and Customer Communication:** Assist in managing customer relationships through targeted actions to promote loyalty and repeat purchases. * **Marketing Calendar:** Assist in developing, organizing, and monitoring the annual marketing calendar, including seasonal campaigns, promotions, and strategic initiatives. * **KPIs:** Monitor campaign metrics and performance, generate reports, and propose continuous improvements. **Requirements:** * Proven experience in digital marketing, paid traffic, and campaign management; * Proficiency in creating graphic and audiovisual materials (Photoshop, Illustrator, Canva, Premiere, etc.); * Knowledge of CRM strategies and related tools; * Expertise in digital campaign performance metrics and analytics; * Strong organizational skills to manage timelines and multiple concurrent tasks; * Excellent communication skills and creativity to propose innovative solutions. **Preferred Qualifications:** * Experience in the pet or retail sector; * Knowledge of e-commerce and marketplaces; * Copywriting skills for campaigns and social media.