Senior Media Analyst

Description

Job Summary: This role involves planning, executing, and optimizing digital campaigns focused on lead generation and CAC reduction, operating paid media platforms and monitoring KPIs. Key Highlights: 1. Digital campaign optimization for lead generation 2. Strategic management of Google Ads, Meta Ads, and LinkedIn Ads 3. Funnel analysis and CRM integration for continuous improvement **Benefits administrator is hiring for:** Senior Media and Performance Analyst Responsibilities: Plan, execute, and optimize digital campaigns focused on lead generation and CAC reduction; Develop media plans aligned with commercial goals and campaign calendars; Operate Google Ads, Meta Ads, LinkedIn Ads, and other platforms; Conduct audience segmentation, A/B testing, remarketing, and lookalike targeting; Manage budgets and ensure optimal cost per result; Monitor KPIs (CPL, CPA, CAC, CTR, ROAS, conversion rate, and channel performance); Create strategic dashboards and reports; Integrate campaigns with CRM and track lead journey; Identify funnel bottlenecks and propose continuous improvements. Required Qualifications: Bachelor's degree in Advertising and Public Relations, Communications, Business Administration, or related fields; Experience in digital marketing and paid media management, including planning and optimization of lead-generation and performance-focused campaigns; Experience with performance campaigns and tools such as Google Ads, Meta Ads, and Analytics; Experience tracking metrics, conducting funnel analysis, and integrating with CRM to improve results and reduce customer acquisition cost. Preferred Qualifications: Digital media certifications; Knowledge of e-commerce advertising channels. Salary: To be discussed Benefits: Health insurance, Dental insurance, Private pension plan, Annual bonus, Life insurance, VA (R$323.00 monthly), VR (R$47.00 per working day), VT, Gympass, and On Happy. **Work format:** In-person Employment type: CLT Working hours: 8:00 AM to 6:00 PM (Monday to Friday) Work location: