Advertising Copywriter

Description

Job Summary: We are seeking proactive and detail-oriented professionals passionate about creating relevant and strategic content to delight clients across diverse industries, driving development and excellence. Key Highlights: 1. High-performance and excellence-oriented culture focused on continuous development 2. Dynamic and collaborative team passionate about communication and results 3. Light, flexible, and innovative environment with a feedback-driven culture Over 170 Layer Up team members agree this is an excellent company to work for. We have been certified as a Great Place to Work (GPTW) for five consecutive years and were recently named the 4th best company to work for in the editorial segment by the same certification. We have transformed over 200 businesses across 15 industries. In our 11-year history, we have accumulated dozens of awards recognizing our excellence and authority. A WHOLE TEAM OF NUMBER-10 SHIRTS We seek individuals eager to be in the FLOW of the market — that is, those who pursue excellence through high motivation, intense focus, elevated energy, and outstanding performance. This is how we attract professionals who are not only passionate about what they do but also among the best at it. All professionals here share the same commitment to our clients, delivery quality, results, and the Layer team itself. We are committed to our careers and to the positions we hold — both within the company and in the broader market. We thirst for learning and are keen to discover new ways of doing things — and we openly share these ideas with one another. We constantly develop ourselves, both individually and as a team, and collaborate exceptionally well. We are passionate about being the best at what we do. We are persistent and resilient when facing challenges and foster teamwork, helping each other grow and surpass ourselves. What You Can Expect from Layer Up: \- A more experienced Layer (as we call our team members) who will serve as your "buddy" throughout your onboarding (and possibly beyond), guiding you and immersing you in our culture; \- A light, flexible, and relaxed atmosphere paired with innovation and challenges — defining our workplace; \- A feedback-driven culture, because we actively encourage your professional development; \- A hybrid work model that enhances productivity and ensures better quality of life for our team members. Challenges and Learning Opportunities: The Layer Up content team delights clients (and their customers) through relevant content — regardless of format, topic, or industry. Beyond ensuring writing quality, the team also prioritizes strategic alignment and the production of valuable, results-driven materials. It is a dynamic, proactive, and detail-oriented team combining diverse expertise and a passion for collaboration to manage our clients' communications. Responsibilities: \- Creation of advertising concepts, slogans, and copy; \- Support in content planning and strategy; \- Monitoring and suggesting trends and content opportunities; \- Support in reviews; \- Production of social media content calendars and posts; \- Creation of copy for search networks, display ads, and pop-ups; \- Newsletter production; \- Communication across various content formats; \- Core principles of digital marketing; \- Learning client-specific characteristics; \- Learning agency processes; \- Understanding key tools. Requirements Intermediate Excel proficiency; Bachelor’s degree in Advertising or related fields (in progress or completed); Prior experience as a Content Analyst in Marketing/Publicity agencies and/or in marketing departments of institutions; Experience with advertising campaigns and copywriting; Content production for digital platforms; Creativity. Desirable Completed or ongoing undergraduate degree in related fields; Basic knowledge of digital marketing, SEO, and inbound marketing; Analytical ability; Organization; Focus on production; Strong interpersonal skills. Benefits Hybrid or remote work allowance; iFood flexible benefits card for meal and food allowances; Free iFood Club (with discounts at Cinemark and Booking.com); SulAmérica health insurance (with co-payment); Option to include dependents in the health plan (at employee’s expense); Pharmacy discounts provided by the health plan; SulAmérica dental insurance; SulAmérica life insurance; Year-end recess (subject to compensation — your full 30 days of vacation remain untouched); Birthday day off to celebrate with loved ones; Birthday gift; Partnerships with numerous educational institutions, short courses, and language programs to support your professional development; SESC agreement for you and your family to enjoy leisure, sports, culture, dining, and health all in one place; Totalpass.