CRM Manager

Description

Job Summary: We are seeking an operational CRM Manager to structure, organize, and strategically leverage an existing database, turning it into a sales and relationship engine. Key Highlights: 1. Predominantly operational role with strong expectation of direct execution 2. High individual accountability and direct impact on revenue 3. Focus on transforming data into recurring and measurable commercial actions **Position: CRM Manager** **Company: Macal Madeiras** **Employment Type:** CLT **Work Location:** On-site – Belo Horizonte/MG Rua Pedro Moreira do Nascimento, Pilar. **Working Hours:** Monday to Friday, from 8 AM to 5 PM (44 hours per week) **Purpose of Hiring** **To practically structure and operate a CRM function that already exists but does not yet deliver its full potential value**. The core objective of this role is to **organize, activate, and strategically leverage the existing CRM database**, transforming information into recurring and measurable commercial actions. Within the first few months, we expect the CRM to evolve from being merely a data repository into an **operational engine for sales and customer relationships**. **Current CRM Operations Context** * CRM already implemented and in use (Zoho CRM / Zoho One) * Used by Sales, Marketing, and Finance teams * Robust database * Few active commercial automations at present This professional will **not implement a CRM from scratch**, but will be responsible for **reorganizing, standardizing, activating, and extracting real results from the existing infrastructure**. **Main Responsibilities** This is a **predominantly operational role**, with strong expectation of direct execution. On a day-to-day basis, this person will be responsible for: * Organizing and standardizing the CRM database * Operating the CRM continuously and rigorously * Creating, maintaining, and optimizing commercial automations (workflows, segmentation, campaigns) * Identifying opportunities to activate the lead and customer base * Executing CRM campaigns focused on relationship-building and sales * Analyzing CRM data and metrics to guide practical actions * Generating actionable insights for the sales team * Collaborating closely with Marketing and Sales teams to align execution and outcomes * Supporting the team in correct CRM usage and adherence to operational best practices This is a role with **high individual accountability**, directly impacting revenue. **Expectations for the First 90 Days** * Database organized, segmented, and governed by clear standards * Simple commercial activation processes defined and running * Initial automations functioning consistently * Noticeable increase in conversion and base re-engagement * Reduction in reactive commercial actions and increased predictability **Success Metrics** Performance will be primarily tracked via: * Improvement in database organization and quality * Efficiency of implemented automations * CRM adoption rate across involved departments * Impact of CRM initiatives on sales performance * Weekly reviews with leadership **Mandatory Technical Requirements** * Practical experience with **commercial CRM and automation tools** * Proven experience organizing and managing databases * Experience executing CRM campaigns focused on sales * Knowledge of email marketing and automation * Ability to work with metrics and data on a daily basis * Familiarity with the Zoho ecosystem is a relevant advantage **Compensation and Benefits** * **Base salary:** R$ 4.500,00 (CLT) * **Variable compensation:** up to R$ 2.000,00, tied to objective CRM targets (after adaptation period) * Transportation allowance * Meal allowance: R$ 13.00 per day We are looking for someone who enjoys execution, takes ownership, and delivers tangible results daily. If you thrive on turning ideas into action, this opportunity may be right for you!