If you enjoy challenges, love working with goals and interacting with people, your place is on our sales team! As a Coordinator, you will lead strategies for attracting, nurturing, and qualifying Leads to generate a predictable pipeline and strengthen the brand, supporting commercial goals. Prioritize Ads (Meta, Google, and LinkedIn) as the main demand channel, while also developing SEO, content, email/automation, and PR to increase efficiency and predictability. Your role will be primarily strategic, leading execution by delegating tasks to the team and directly handling key activities. We are a company of engaged, diverse, and energetic people! So we are more than open to welcoming you with all your differences and diversity. Come lead the Playnautas team and be part of our journey to success! **Responsibilities:** Plan and orchestrate end-to-end demand generation (Inbound/Outbound), from top-of-funnel to handoff to Sales. Evaluate, delegate, and build, in partnership with vendors/agencies, paid media strategies (Meta, Google, LinkedIn) as the primary demand channel — setting goals, budgets, and test hypotheses to support business growth. Lead content calendar (blog, YouTube, social media, email) aligned with SEO and offers. **Improve SEO/Organic (Semrush):** topics, opportunities, and conversion optimization. **Operate RD Station Marketing and CRM:** scoring, workflows, automations, integrations, and SLAs with Sales/CS. Monitor KPIs (MQL, SQL, pipeline, CAC, ROI, conversion rates) and report results. Ensure brand governance and PR/agency relationships; coordinate team and vendors. **Requirements:** **Funnel strategy and demand generation:** ICP/personas, MQL/SQL definition, SLAs with Sales, pipeline forecasting; **Measurement and attribution:** GA4 \+ GTM, UTM governance, goals/events, and interpretation of attribution models; **Automation \& CRM:** RD Station Marketing and CRM (lead scoring, nurturing, segmentation); **Full-funnel Paid Media:** Meta/Google/LinkedIn — budgeting, test hypotheses, creatives, and optimization based on CAC/ROI; **Project \& partner management:** OKRs, Kanban, briefing, deadlines, and vendor performance; Brand governance (brandbook/voice tone). **Differentiators:** Analytics/BI (Looker Studio/Power BI); Automations and integrations (Webhook, Zapier/Make); **PR/events; Figma/Canva. SEO \& Content:** planning with Semrush, on/off-page, topic clustering, and conversion-oriented calendar; **CRO \& Landing Pages:** A/B testing, forms, copy/UX, and improving conversion rates on LPs and email. **What it's like to be a Playnauta:** Creative, dynamic environment with freedom to test ideas. Culture that values people, collaboration, and ownership. Team passionate about technology and purpose. Zero boredom. Many challenges. **What we offer:** 100% on-site position CLT employment contract 8-hour workday, Monday through Friday; **Flash Card:** Meal and food allowance of R$35.00 per business day Fuel reimbursement or Transportation Pass Health insurance Fully equipped kitchen **Address:** Av. Eng. Max de Souza, 1135 - Coqueiros, Florianópolis - SC, 88080-000