iLottery Manager

Description

Job Summary: Responsible for leading the strategy, development, and operation of the digital lottery channel (iLottery), with emphasis on sustainable growth, customer acquisition/retention, and user experience (UX). Key Highlights: 1. Lead strategy and management of the iLottery digital business 2. Focus on innovation, market trends, and gamification 3. Build a scalable, data-driven business model Responsible for leading the strategy, development, and operation of the digital lottery channel (iLottery), focusing on sustainable revenue growth, customer acquisition and retention, and excellence in user experience. Works cross-functionally across technology, marketing, product, compliance, and operations to ensure continuous evolution of the digital platform, aligned with regulatory guidelines and industry best practices. Responsible for defining and executing the digital go-to-market strategy, product portfolio management, funnel optimization (acquisition, conversion, retention), and leading innovation initiatives, strategic partnerships, and expansion of digital channels. Plays a key role in building a scalable, data-driven business model with strong focus on performance, monetization, and customer base engagement. 1. Digital Business Strategy and Management * Define and lead the iLottery strategy aligned with corporate plans and regulatory guidelines. * Establish growth targets (revenue, active user base, LTV, digital market share). * Develop the short-, medium-, and long-term strategic roadmap for the digital channel. * Identify expansion opportunities (new products, channels, markets, and partnerships). * Ensure financial sustainability of the channel (P&L, margin, CAC vs. LTV). 2. Product and Portfolio Management * Lead development and evolution of the digital gaming portfolio. * Define product positioning, mechanics, and value proposition. * Prioritize product backlog based on data, user behavior, and financial return. * Ensure continuous innovation cycle and launch of new products/features. 3. Performance, Growth, and CRM * Lead user acquisition, conversion, and retention strategy. * Manage digital channels (paid media, organic, affiliates, CRM, social, and partnerships). * Develop lifecycle marketing strategies (onboarding, engagement, reactivation). * Continuously optimize the conversion funnel (UX, customer journey, payments). * Define and track KPIs such as CAC, LTV, ARPU, churn, and campaign ROI. * Implement a testing culture (A/B testing, continuous experimentation). 4. Customer Experience (CX) and UX/UI * Ensure a seamless, intuitive, and secure digital experience. * Lead continuous improvements to the user journey. * Monitor customer satisfaction (NPS) and implement improvement plans. * Ensure efficiency in payment, withdrawal (e.g., PIX), and customer support processes. * Reduce friction and increase conversion across all touchpoints. 5. Technology and Platform * Partner with technology teams to evolve the iLottery platform. * Ensure stability, security, and scalability of digital operations. * Prioritize integrations (payment gateways, anti-fraud, CRM, analytics). * Oversee development of new features and releases. * Ensure technical compliance with regulatory and information security requirements. 6. Data Analytics * Implement a data-driven culture across digital operations. * Define and monitor executive and operational dashboards. * Use cohort, RFV, segmentation, and behavioral analyses for decision-making. * Support product, marketing, and pricing decisions with data-driven insights. * Ensure data quality, governance, and strategic usage. 7. Compliance and Regulation * Ensure adherence to applicable regulations governing lotteries and gaming. * Guarantee responsible gaming practices. * Collaborate with legal and compliance teams on topics such as LGPD and data security. * Ensure transparency in game rules and customer communications. 8. Team Management and Governance * Structure and lead a multidisciplinary team (product, CRM, media, BI, UX). * Define goals, KPIs, and performance management frameworks for the team. * Foster a high-performance, innovative, and accountable culture. * Establish governance rituals (reviews, committees, executive reports). * Develop talent and successors within the area. 9. Innovation and Market Trends * Monitor global iGaming and iLottery trends. * Identify emerging technologies (gamification, AI, personalization, social gaming). * Test new monetization and engagement models. * Ensure competitiveness against other operators and digital platforms.