Traffic Manager

Description

**ON-SITE POSITION** Are you the type of professional who relies on data—not assumptions? Can you build a funnel from scratch, optimize creatives based on real metrics, interpret purchasing behavior, and scale campaigns while maintaining a positive margin? Then this position is for you. **Mandatory Requirements** Proven experience of at least 3 years managing paid traffic (Meta Ads and Google Ads) Advanced proficiency in Performance Max, Search, Display, and Remarketing campaigns on Google Ads Advanced proficiency in conversion, lead generation, and catalog campaigns on Meta Ads Ability to independently plan, execute, and optimize campaigns without leadership supervision Experience configuring and validating pixels, conversion events, and tracking via Google Tag Manager Solid knowledge of GA4 (Google Analytics 4\) for behavioral analysis and attribution Hands-on experience building dashboards and reports in Looker Studio (Google Data Studio) Analytical ability to interpret key metrics: ROAS, CPL, CPA, CTR, Frequency, and LTV Intermediate to advanced Excel / Google Sheets skills for data analysis and structuring Experience with structured A/B testing (creatives, audiences, offers, and landing pages) Knowledge of digital sales funnels and alignment between campaigns and the sales process Clear communication skills to present strategies and results to internal clients or stakeholders **Tools and Platforms** Meta Ads Manager and Google Ads (mandatory) Google Tag Manager and GA4 Looker Studio (Data Studio) CRM (RD Station, HubSpot or similar) Automation tools: Make, Zapier or similar LinkedIn Ads, TikTok Ads or YouTube Ads (preferred) **Valued Differentiators** Prior experience managing traffic in the B2B industrial or manufacturing sector Experience generating qualified demand within long sales cycles Use of artificial intelligence for creative development, copywriting, and campaign optimization Community participation or formal training in performance marketing (e.g., Sobral Community, Google and Meta certifications) Prior experience integrating campaigns with CRMs to track the full funnel (lead → opportunity → sale) Copywriting skills focused on conversion and qualified lead generation Knowledge of SEO and inbound marketing as a complement to paid traffic Previous experience at a performance agency or managing multiple accounts simultaneously