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Senior Marketing Analyst
Indeed
Full-time
Onsite
No experience limit
No degree limit
R. Espírito Santo, 700 - Centro, Belo Horizonte - MG, 30160-030, Brazil
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Job Summary: Join our Marketing team to positively transform the world, with a focus on digital strategy, content creation, and online channel management. Key Highlights: 1. Positively transform the world 2. Work with digital strategy and online presence 3. Continuous professional development opportunities If you want to \#positively transform the world, join our Marketing team! Lacerda Diniz Machado has over 27 years of experience and holds a prominent position in Minas Gerais’ and Brazil’s legal landscape. We drive change, working to positively impact the world around us. We seek dynamic individuals with strong communication and organizational skills, who enjoy teamwork and knowledge sharing, and who are unafraid of challenges. Here, more than just wanting, our goal is always to grow and innovate! That’s why we need people committed to continuous development and eager to expand and discover new potential! **Your Responsibilities and Challenges Will Include:** Digital Strategy and Online Presence * Ensure execution of initiatives outlined in the digital plan, increasing the institution’s visibility across online channels; * Monitor channel metrics and performance, proposing tactical adjustments to optimize results. Content and Communication * Produce and review digital content reflecting the institution’s voice, emphasizing clarity, relevance, and compliance with communication standards applicable to the legal sector; * Maintain an updated editorial calendar and ensure regular publication of content across social media and institutional platforms. Channel and Tool Management * Coordinate relationships with external vendors and teams responsible for maintaining websites and digital platforms; * Monitor SEO aspects, website performance, and key indicators relevant to the online strategy; * Support social media management, including post scheduling, engagement monitoring, and performance analysis. Business and Institutional Project Integration * Collaborate with internal departments to align marketing actions with institutional and business priorities, strengthening corporate communication; * Contribute to internal communication initiatives and support institutional outreach projects and events. **Requirements:** * Bachelor’s degree in Marketing, Communications, Advertising, Journalism, or related fields; * Minimum two years of prior experience in digital marketing, preferably in B2B or corporate environments; * Experience in content production and online channel management; * Experience producing and managing content for institutional digital channels; * Practical knowledge of digital performance metrics, SEO, and online channel performance; * Ability to organize and execute editorial calendars; * Clear, concise, and institutionally appropriate written communication skills; * Proficiency in graphic design tools such as Adobe (Illustrator, InDesign, Photoshop) and Canva to support institutional digital asset creation; * Skill in adapting layouts and visual materials for various digital channels and formats; * Strong interpersonal skills for collaborating with internal teams and external vendors. * Digital analytics tool experience (e.g., Google Analytics) and basic UX/UI knowledge are desirable. * Audiovisual production experience or familiarity with editing tools is desirable. **We Offer:** * Competitive fixed salary; * Profit-sharing program (PLR); * Transparency and effective development; * Flexible benefits card (Swile); * Birthday day off; * Total Pass; * Financial advisory services; * Psychological counseling and partnership with Vittude and Psicologia Viva; * Parking; * Hybrid work model; * Language school partnership; * Excellent collaborative work environment with constant learning opportunities; * Professional development opportunities and hands-on case mentoring by experienced professionals. Lacerda Diniz Machado is an inclusive company that values \#diversity! All our positions are open to underrepresented groups.

Source:  indeed View original post
João Silva
Indeed · HR

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