Description
Job Summary:
We are looking for a professional to add value to projects by applying data management and media metrics, ensuring accuracy in strategies for clients.
Key Highlights:
1. Challenge yourself and pursue learning in Influencer Marketing
2. Supervise daily operations and ensure excellence in data analysis
3. Generate in-depth analyses and strategic recommendations
Description: We seek a professional who will join us to add value to projects by applying data management and media metrics to ensure accuracy in strategies proposed to clients.
We are seeking individuals who wish to challenge themselves and relentlessly pursue learning.
Do you want to join Spark and explore the full potential of Influencer Marketing?
Responsibilities and Duties
* Supervise the technical workflow of the team, ensuring adherence to schedules and SLAs for deliverables.
* Supervise report and analysis deliveries, ensuring excellence, accuracy, and quality of data presented to clients and leadership.
* Create and validate data extraction scopes (manual databases and automation) for creator metrics, engagement, and campaign performance.
* Validate scope documentation, ensuring technical accuracy and alignment with business objectives.
* Ensure efficient communication flow between internal teams (analysts, BI, creative) and stakeholders.
* Deliver high-level presentations to clients, demonstrating technical expertise in influencer data (ER, authenticity, ROI, segmentation).
* Validate and suggest implementations of tracking tags for campaigns across social platforms and influencer tools.
* Map and understand the client’s complete ecosystem (audience, channels, creators, conversion funnel), generating in-depth analyses and strategic recommendations.
* Monitor critical KPIs (real engagement, audience lifetime value, market benchmarks) and propose data-driven optimizations.
Requirements and Qualifications
* Bachelor’s degree completed in Statistics, Data Science, Business Administration, Marketing, or related fields.
* Proven experience in data analysis within digital marketing/influencer marketing or advertising.
* Advanced proficiency in tools: Google Analytics, Looker Studio/Tableau, Power BI, Advanced Excel, Google Tag Manager.
* Experience with social media and influencer metrics.
* Proficiency in Google Sheets and media platforms.
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